davidmichaelbyrne1@gmail.com (630) 913-1678In the fast-paced world of digital marketing, I excel at creating connections that convert. With a philosophy rooted in data-driven strategy and a customer-centric approach, I lead by fostering innovation and collaboration. My guiding principle is simple: understand the audience, deliver value, and drive measurable results.As a seasoned marketing director, I bring extensive digital and traditional marketing expertise, sales enablement, and marketing mix management. I specialize in leveraging analytics to guide strategy and executing comprehensive SEO, SEM, PPC, and social media campaigns. I pioneered account-based marketing programs, and led integrated campaigns driving significant business growth. I am a Demandbase certified ABX Digital Advertising Specialist. My experience includes HCP/DTC marketing, SaaS marketing, content and campaign development, and marketing performance measurement. My success in leading global teams and mentoring staff is a by-product of my natural ability to build key cross-functional relationships and collaborate effectively to achieve organizational objectives.Throughout my career, I have spearheaded numerous initiatives that have significantly impacted business growth. Notable achievements include leading a global digital advertising team at UL Solutions and establishing a SEM team that boosted paid search traffic by 140%. My efforts resulted in the digital advertising team generating nearly 50% of all MQLs for UL Solutions in 2022 and contributing $8.5M in pipeline. Additionally, my leadership in developing a global webinar program and standardizing UTMs in marketing campaigns greatly enhanced organizational efficiency and campaign reporting capabilities.My goal is to continue driving innovation in digital marketing, harnessing the power of digital channels and account-based marketing to elevate brand presence, generate demand, and drive revenue. When I'm not working, I enjoy playing golf, BBQ, making homemade bacon, and family vacations. Areas of Expertise:Marketing Strategy | Distribution Strategy | Digital Marketing | Account-Based Marketing | SEO | SEM | Loyalty Marketing | Channel Management | Digital Strategy | Strategic Planning | Competitive Analysis | Mix Management | Relationship Management | Project Management | Team Building | Thought Leadership | Mentoring | Cross Functional Collaboration | Change Management | Process Improvement | Budget Management#opentowork | #ONO