David Byrne Email & Phone Number

Chicago, Il, Us

Northbrook, Illinois, United States

Directed cross-functional efforts transforming a fragmented digital marketing approach into a cohesive, data-driven architecture and go-to-market strategy with measurable results. Successfully managed a $5.3M advertising budget across multiple channels. Supported traditional TIC (Testing Inspection and Certification) business and software (SaaS) and advisory services. Built search engine marketing team, centralized paid search advertising, reduced costs, and increased lead generation. Managed all aspects of agency and third-party relationships. • Increased qualified website visits by 140% and conversions by 128% by restructuring and consolidating Google ads accounts and reducing cannibalization.• Led digital advertising team that annually delivered 50% of all MQLS and $8.7M in pipeline.• Drove a 10% increase in demo requests and new freemium users for SaaS and advisory solutions.• Created Demandbase advertising program expanding account-based marketing capabilities. • Developed a method to track offline conversions from paid social media campaigns and their impact on the pipeline.

Managed all aspects of marketing project submission, budget tracking/reporting, and developed digital marketing strategy for eight different divisions. • Created a global webinar program, cut production time by 2%, and improved customer experience.• Led a cross-functional team project standardizing UTM parameter usage in digital marketing significantly improving visibility to campaign performance.

Developed go-to-market digital marketing strategy for two divisions, Consumer & Retail Services (CRS), and Consumer Technology (CTECH) including SEO, SEM, email, and social media. • Launched two divisional websites and managed SEO and translation into eight languages.• Developed digital marketing dashboards and implemented monthly reporting for leadership.• Directed marketing agency RFP to align with and execute a digital marketing strategy.• Spearheaded shifting of three regional and two acquisition websites into UL.com, driving content migration and redirect strategies to ensure seamless integration.

Drove revenue growth, brand preference, and customer engagement for 300 hotels in North America leading a team of four field marketing managers and spearheading multi-channel marketing and communications strategies. Negotiated SEO / PPC agreements, and managed digital marketing agencies and online performance with a $500K annual budget. • Drove a 10% YoY increase in revenue per available room (RevPar), combining digital marketing strategy with a priority hotel program developed in prior role.• Strengthened franchise partnerships by designing innovative digital marketing strategies, driving higher occupancy rates and revenue growth.

Greater Chicago Area

Managed a region of 80 hotels partnering with hotel leadership to develop and execute local marketing strategies. Educated hotel management, ownership, sales leadership, and marketing teams on marketing strategy leveraging both digital and traditional marketing tactics. Identified/analyzed underperforming hotels and partnered with sales and revenue management counterparts to formulate action plans increasing occupancy, revenue, and average daily rates. • Drove 12% increase in room nights and added $2.5M in revenue spearheading the development and deployment of brand marketing campaigns that involved creative development and media placement.• Developed and launched a property-level SEO program that increased website visits by 25%.

Developed and executed fully integrated marketing plans for three boutique hotel openings. Drove cross-functional collaboration between the hotel, corporate stakeholders, external advertising agencies, and online travel agencies (OTAs) while ensuring alignment between marketing and sales strategies.

Developed and executed fully integrated marketing plans for three boutique hotel openings. Drove cross-functional collaboration between the hotel, corporate stakeholders, external advertising agencies, and online travel agencies (OTAs) while ensuring alignment between marketing and sales strategies.

Coordinated strategy, development, and execution of integrated marketing plans for Park Hyatt and Resort brands. Supported loyalty program by managing/executing employee training, and enrollment incentive program with a $1M annual budget.

Marketed and sold outsourced IT technical support and consulting services to Fortune 1000 companies.

Successfully marketed and sold IT technical support and consulting services.

Business Adminstration, Personnel Management

Education record

Effective Communications