David Shannon Email & Phone Number

United States

Writing landing pages, blog posts, newsletters, emails, and other marketing copy.

California, United States

SEO copywriting.

San Luis Obispo, California, United States

Cultivated and spearheaded Mindbody's brand voice through a variety of product and marketing initiatives, advocated for our customers, developed and led our copywriting team, and drove revenue for the company. Reviewed and edited all marketing copy and content. Concepted and shepherded messaging for major marketing campaigns.

San Luis Obispo, California Area

Worked closely with producers, project managers, and fellow copywriters to prioritize work for creative production and allocate resources appropriately. Led project teams when needed.Led building and maintaining of brand voice and tone, ensuring consistency across all touch points in the customer journey by creating standards, style guides, and processes.Reviewed work drafted by copywriters to ensure quality and consistency of voice and tone.Worked closely with members of the product management and marketing teams to align content strategy with target audience needs, brand positioning, and team resources.Mentored fellow copywriters to foster expertise and develop team talent. Participated in and led the brainstorming and creation of concepts for best-in-class user experiences.Employed best practices to improve products or services for customers. Encouraged the open exchange of ideas. Customized and adapted communication and discussion to appeal to the specific interest, need, and level of the customer.Typed loudly using two index fingers and occasionally a thumb (still do).

San Luis Obispo, California Area

Pitched creative concepts to key stakeholders, synthesizing business requirements with brand direction.Mentored fellow copywriters to foster expertise and develop team talent.Worked closely with creative directors, UX designers, visual designers, and fellow copywriters to develop influential content, addressing design specifications and applying results gained from user testing and research.Helped build and maintain a brand voice and tone, ensuring consistency across all touch points in the customer journey by creating standards, style guides, and processes.Worked closely with members of the product management and marketing teams to align content strategy with target audience needs, brand positioning, and team resources.Led brainstorming and creation of concepts for best-in-class user experiences.Collaborated with a bunch of really smart people.

San Luis Obispo, California Area

Produced a variety of market research reports (100+ individual reports to date) for web publication on diverse consumer product and service categories, including health, wellness, and beauty; food/drink; household goods; apparel; and lifestyle/travel, to provide actionable information for a range of manufacturer and retailer clients. Interpreted and analyzed sales data from sales tracking sources, including SymphonyIRI Group and SPINS, as well as government data sources. Created custom research surveys, interpreted and analyzed results. Analyzed Experian Marketing Services National Consumer Study, National Hispanic Consumer Study, and Teen and Kid studies.Analyzed demographic data to identify consumer population trends. Utilized trade article databases and web searches. Interviewed trade sources. Collaborated with editors and research managers to outline project goals and publish timely, cutting-edge research reports of approximately 100 pages. Communicated with sales team to align on client needs.Occasionally traveled to the corporate office in Chicago for training, meetings, and deep-dish pizza.

San Luis Obispo, California Area

Managed content on client websites: digital marketing, strategic planning, SEO.

San Luis Obispo, California Area

Generated blog posts covering musical artists, albums, and music topics for a top record company for the purpose of marketing new releases, re-releases, and specialty items. Provided creative, accessible, informative, short-format, SEO content. Listened to a lot of really good music.

San Luis Obispo, California Area

Taught English Composition to freshman students at a first-rate state university. Planned lessons, delivered lectures, graded essays, administered and graded exams, managed grades, and helped prepare students for the rigors of university-level writing. Engaged students in a compelling learning atmosphere that focused on curriculum and emphasized composition fundamentals, topic generation, writing styles, grammar/mechanics, group discussion/analysis, and English literature. Reaffirmed my belief that, as The Who discovered about 50 years ago, the kids are indeed alright.

San Luis Obispo, California Area

Generated print article ideas and content under the direction of arts department editorial staff for local news and entertainment weekly. Critical review of local art, including theater and books. Wrote about local music and upcoming arts events, reviewed current films, interviewed visiting artists, and covered arts news. Organized drafting and managed deadlines.

Master'S Degree, English Language And Literature, General

Further immersed myself in literature of all types and honed my writing and analytical skills. Figured out that while I'll never be.

Bachelor'S Degree, English Language And Literature, General

Immersed myself in literature of all types and honed my writing and analytical skills. Reenacted Beckett's "Ohio Impromptu" with my.