David Morén Lexander Email & Phone Number

Stockholm, Stockholm, Sverige

Reports to Sales Director NordicsDeliver budgeted invoice, net sales and gross margin within account portfolio and a financial year in line with annual and strategic objectives set by head of sales. Role is to be solely responsible for the P&L of specific accounts, through managing existing range listings, and gaining NPD listings and promotional executionContribute to the development of annual and strategic objectives working with the head of sales & marketing teams

Stockholm, Sverige

The role reports to Country managerDevelop and manage shared business with confectionary and non-dairy customers within FMCG Sweden.Market analysis and sales information. Annual negotiating with retailers Sales of new products and product categories. Plan, follow-up trade activities. Plan and coordinate campaign activities with sales marks KAM-responsibility Overall responsibility for P&L as growth targets for their own customers Identify, create and manage new business opportunities. Spending plan and strategy for market budgets.

Scandinavia & Europe

The role reports to global Marketing directorMarketing responsibility for all ATL & BTL activities in Denmark, Norway and Sweden, (Iceland) Fresh.Set A&P spending plan and strategy for all marketing activities in Scandinavia (90% local developed and 10% centrally given content) for the banana business. Support Mgr. Sales with sales and marketing data (GFK, house hold panel, U&A, BHT) and customer presentation at all channels (Retail, Wholesales, OOH). Product launch and sales pitch (Retail, OOH) PR-responsibility in Europe. Communications develops, implements and ensures quality execution of communications strategy that supports the business objectives of Chiquita Europe. Integrates activities across key communication platforms and build a consistent and a clear image of Chiquita. Primary responsibilities, plan, execute and follow up communications activities, maintain, develop and establish new stakeholders, response to PR-related questions and support the management in case of crisis or bad publicities.

Scandinavia

The role reported to Country Mgr. (Sweden) and Marketing Mgr. (Europe)Marketing responsibility for all ATL & BTL activities in Denmark, Norway and Sweden (Iceland) Fresh.Set A&P spending plan and strategy for all marketing activities in Sweden (90% local developed and 10% centrally given content) for the banana business. Support Mgr. Sales with sales and marketing data (GFK, house hold panel, U&A, BHT) and customer presentation at all channels (Retail, Wholesales, OOH). Product launch and sales pitch (Retail, OOH) PR-responsibility in Sweden. Developed and maintain Sweden’s stakeholder program as a part of Chiquita’s CSR-work. This includes contact with media, build network and it has resulted in PR-trips to the Tropic and a closer dialog with NGO:s (Rainforest alliance, KRAV, Fair trade) Lead and develop customer program in Sweden. Sustain high quality across the logistic chain (farm to shelf), reduce waste and to increase sales at ICA-stores. Loyalty program for 600 ICA stores and the program have last for four years with increased result for every year on all criteria’s sales, visibility, reduced waste, higher loyalty and involvement among stores to Chiquita.

Nordic

The role reported to BAM Sweden and FinlandLead trade marketing/ BTL activities for Finland, Norway and Sweden (Iceland) and support and coordinate BTL-activities with the European organization for Fresh and Fresh Convince. Set spending plan and strategy for all marketing BTL activities (Bananas and smoothie business) in the Nordic (100% local developed content). Support Mgr. Sales Banana and Smoothie business with sales and category data (Nielsen Scanning data, GFK House hold panel) and customer presentation at all channels (Retail, Wholesales, OOH). Set and develop launches for banana and smoothie products.Lead and develop in-store visibility program in NordicSupport the sales organization with sales tool-kit, which included displays program (three new designs were developed that later were implemented in all Nordic markets), develop and set guidelines for POS-material for retail and OOH market.CSR- support for consumerFirst contact for consumers and local store concerns

Sweden

The role reported to BAM SwedenImplement and lead trade marketing/ BTL activities for Fresh and Fresh Convince in Sweden. Set plan and strategy for all marketing BTL activities for banana and smoothie business in the Sweden (100% local developed content). Report to BAM Sweden. Provide support to the continuous analysis/monitoring research of the market.Support Mgr. Sales with sales and category data for Banana and Smoothies Business (Nielsen Scanning data, GFK House hold panel). Participate and present at customer meeting. Support development of marketing plans and strategies.Assist BAM Sweden and Finland and the sales organization with inputs on trade marketing matters.Maintain and develop the Chiquita Nordic Internet sites.Set online strategy. New content was implemented for each new product launch and new consumer activation.

Stockholms Län, Sverige

The role reported to Country manager SwedenImplement in store promotion materials and display solutions.Build the foundation for Chiquita Sweden sales team. Retail focus at Axfood, Bergendahls, COOP and ICA. Sales district Stockholm. Increase sale and presence of Chiquita Smoothie products.Increase distribution, shelf share and visibility in the chilled juice category for smoothie. Report field activities. CRM- system Argus and Genero

• Created and implemented strategic plans and direction for promotion events.• Found new customers and submitted offers. • Effectively led my team and external partners to manage all projects on strategy, on time and on budget.

Kandidatexamen, Ekonomi

Kandidatexamen, Nationalekonomi