David Muhammad Email & Phone Number

Charlotte, Nc, Us

I provide thought leadership and collaborate with global enterprise B2B and B2C clients on their experience design, digital marketing, customer experience and content strategy objectives. Leading the agency-wide user experience vision and design for mobile, web and desktop applications, including working directly with senior executives to shape the Apex digital product strategy and roadmap for next-generation, cross-platform digital experiences. Evangelizing design thinking, including developing the vision, playbooks and curriculum to teach design thinking to several hundred colleagues in the broader digital organization.Building Apex's user experience team. Cultivating the design culture, setting an inspiring tone, attracting and developing talent. Coaching and mentoring design leaders and promoting a culture of innovation, iteration and the permission to take the risks needed to innovate. Leading the managers of the content team, using content audits, journey maps & ethnography to develop a deep understanding of user needs, crafting pillar-driven content strategies and content roadmaps that informs modular content delivery. Collaborating with business and technology leaders to define the modern cross-functional collaborative product design and development process.Execute mobile content, microcopy, interaction flows, responsive content, product marketing, and product education projects within agile design environment.Created the vision for Apex's multi-platform design system that ensures coherent cross-channel experiences for users and accelerates the development process. Evangelizing agency-wide web and mobile accessibility best practices. Mentoring, coaching and performance management of digital solutions consulting, product design and digital marketing team managers.Some of my current clients include; Moderna, Boston Scientific, Walmart, Uber, UHG, Amazon, Microsoft, Wells-Fargo, Schwab, Sephora, T-Mobile, Bank of America, US Bank, Verizon.

New York, Ny, Us

Our mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.

New Berlin, Wi, Us

Develop digital experience, social and content strategies for GMR Marketing (Omnicom) B2B and B2C clients and new business pitches. GMR Marketing is a leading experiential and sports marketing agency.Employs design thinking to bring world-class experiences to market across multiple touch points.Evangelizing design thinking, including developing the vision, playbooks and curriculum to teach design thinking to several hundred colleagues in the broader digital organization.Guides teams in implementing data driven and user centered methodologies to optimize digital experiences across dotcom, mobile and emerging platforms to drive KPIs.Act as the voice of the customer (customers, employees, and partners) internally and be the expert that can deliver solutions and experience designs based on the customer’s needs, wants, pain-points and opportunitiesEstablish working groups with stakeholders to understand and document key product opportunities, requirements and use casesDevelops content/social/digital strategies for each client. Works closely with product managers, designers, creative directors, developers and clients to create relevant and effective digital, social, content and mobile strategies. Guides data-driven, digital products from end-to-end through current state assessments and future state definitions.Executed mobile content, microcopy, interaction flows, responsive content, product marketing, and product education projects within agile design and development environment.Clients include: Best Buy, Adobe, Pepsi, Humana, Stryker, Novant Health, HP, HBO, Lowe's, ExxonMobil, Proctor & Gamble, 2016 Rio Olympic Games, Body Fortress and Met-Rx

Head up experience design for social, channel and content strategy for the AT&T U-Verse line of business. Responsible for thought leadership, user research/testing, digital learnings, engagement plans, measurement plans, ecosystems, consumer decision journeys, content & channel audits and strategies.

I head up experience design, content and digital strategy for the $250,000,000 Verizon Account (I touch Wireless, FiOS and B2B brands). I've also headed up content and digital strategy for Slack, Dropbox, Georgia Pacific (Brawny, Sparkle, Angel Soft, Dixie, Quilted Northern), Gold Peak Tea, BB&T, Hallmark Channel, Hallmark Movie Channel and Pennington Seed clients.Lead and collaborated with UX/UI designers, visual designers, content strategists, UX researchers and product managers.Executed mobile content, microcopy, interaction flows, responsive content, product marketing, and product education projects with agile design environment.Evangelizing design thinking, including developing the vision, playbooks and curriculum to teach design thinking to several hundred colleagues in the broader digital organization.Developed all digital/content/mobile/social strategies for $70MM Verizon Holiday Campaigns in 2013 and 2014. During these Holiday Campaigns there was a 3,000% increase in gross line-adds, tablets and smartphone sales. All critical KPIs for Verizon’s bottom line within their wireless and FiOS lines of business.Responsible for strategic thought leadership on .com,social, mobile, gaming, search, video as well as developing consumer decision journeys, digital ecosystems, content mapping, content audits and content strategies for brands and campaigns.

• Thought leadership for the development of UWG’s digital division, responsible for developing the vision around how digital assets will meet and exceed account ROI goals. Digital mind approach to complex brand challenges.• Large contributor to the business development and pitch process, pitch execution• Leads the development of ROI-based digital marketing/lead-demand generation solutions, online audience development, online customer acquisition programs• Responsible for budgets, P/L and prioritizing a set of digital initiatives which can deliver on the digital strategic vision for each account• Collaboration within a multi-disciplinary environment, filters appropriate set of digital tactics, able to frame the big picture with the applicable specialist experience• Mastery of; touchpoint mapping, heuristic analysis, ethnographic analysis, site analytics, performance assessment, funnel analysis, analytical CRM, multi-channel analysis, statistical analysis, organizational & process analysis, online media plan, road-mapping, measurement plan, governance model, features/functionality analysis, customer analysis, stakeholder interviews• Developed digital strategies for the following accounts; Sean John, Phillips-Norelco, the Home Depot, Astra Zeneca, HSBC and Metropolitan College of New York.• Responsible for internal and external knowledge transfer of digital philosophies and strategic approaches of the agency. Excellent communication skills, verbally, visually written• Mastery of UX/Content Marketing, SEO, SEM, SMO, gamification, mobile app development, online lead generation and eCRM.

Create and implement interactive branding/marketing, lead generation and online customer development solutions for clients like; Verizon, US Army, Scion and Bally’s

• Developed and executed corporate interactive branding and marketing campaigns for Fortune 500. Target audience 14-25, developed digital brand solutions, websites, microsites, and digital strategy• Developed infrastructure capacity for company revenue generation; increased revenues 350%Clients: Sony Music. Roc-a-fella Records, Lugz

Consulted with large corporate clients across North America and Europe in digital marketing, web development, automated content management, software development and multimedia production projects.Collaborated as a lead strategist with designers, developers, producers, product managers and project managers on client engagements.Developed business development strategies and lead new business pitches.

Advanced User Experience Course Certificate, Ux/Ui Design

Interactive Agency Executive Training, Digital Communication And Multimedia

Bachelor Of Arts (Ba), Business Administration And Management