David Derosa Email & Phone Number

Boca Raton, Florida, Us

- Led a thorough competitive analysis and successfully launched a product & service pricing increase which will net an incremental $5M in annual revenue.- Facilitated plan requested by senior leadership to drive incremental product sales in Q4 2023 with additional advertising spend which resulted in meeting 99% to plan and an additional 3.3k sales over budget for CY23 adding $1.5M in annual revenue generation.- Lead the ADT Medical Alert Amazon channel to exceptional growth with the most favorable cost-per-sale across all channels in CY2023 which drove 800+ sales adding $240k additional annual revenue which exceeding budget by 250%.- Led all marketing & GTM strategies featuring lead generation, promotion creation, & digital content management which resulted in meeting 150% to plan driving 150k+ leads and surpassing the sales target across multiple channels by 126%.

Boca Raton, Florida, Us

- Lead multiple different areas of the ADT Health business to include E-Commerce, Amazon, GTM strategy & Marketing content, advertising spend/budget, Product Management, and other miscellaneous projects assigned from leadership.- Performed a deep-dive analysis into decreasing customer attrition and Implemented multiple initiatives to improve overall customer retention such as improved objection handling strategies, collection of payment during sales call, & larger emphasis of more customers on longer billing frequencies instead of paying monthly.- Lead the business's first pricing increase by performing in-depth competitive analysis and identifying areas of opportunities to drive more revenue with minimal impact to conversion rates or add-on take rates.

Boca Raton, Florida, Us

-Lead all ADT Health eCommerce strategies & content development for product and marketing growth.-Headed the development of the Emerging Market’s retail presence and support of various partnership programs to include launching multiple SKU’s in both Amazon & Sam’s Club and overseeing the daily operations of timely fulfillment, advertising strategy, & customer support/engagement.-Strengthened GTM strategies to target and take advantage of ADT’s large customer base by implementing rotating quarterly promotions, limited-time offers, monthly “best offer ever” email campaigns, & assisted in the development of a B2B referral program.

Boca Raton, Florida, Us

- Created & Implemented a customer-facing program such as the ADT Premium Protection Plan which covered all products under a lifetime warranty at no additional monthly cost to the customer but drives revenue through deductible collection.- Analyzed current advertising spend and strategy and recommended shift from TV advertisement to affiliate marketing which resulted in a 25% improvement on business cost-per-sale and drove 200% more attributable leads into the funnel over the course of the first 6 months. - Supporting the development and execution of customer retention programs for the Emerging Markets department through program performance analysis and project and partnership support.

Dallas, Tx, Us

Successfully completed AT&T Summer Learning Academy Externiship.

Washington, Dc, Us

I have 4 years total experience in Aviation successfully completing basic Airframes technical school and being an honor graduate of a specialized MV-22 Airframes school. I worked on 12 operational MV-22B aircrafts for 3 and a half years at home and abroad and was fully qualified in every major qualification for this aircraft. Obtained multiple certifications from Bell-Boeing for training on this aircraft.

Master Of Business Administration - Mba

Bachelor Of Business Administration - Bba, Finance, General

Education record