David Pereira Santos Email & Phone Number

Lisbon, Portugal

London, Gb

Since joining Vodafone Portugal, I have been presented with an exciting opportunity to lead the insourcing of full digital marketing capabilities, media, and technology integration. In this role, I have successfully accelerated digital creative production, personalized communications, brand management, business and customer retention, engagement, and reputation building.As a key player in this transformative journey, I have overseen the seamless integration of digital marketing strategies and technologies to drive innovation and maximize business results. By leveraging data-driven insights, I have implemented personalized marketing campaigns that have significantly improved customer acquisition and retention rates.One of my achievements at Vodafone Portugal has been the establishment of a robust digital marketing team. By assembling a talented group of professionals and implementing streamlined processes, we have successfully enhanced the speed and efficiency of media and creative development while maintaining the highest quality standards. This has allowed us to deliver captivating and impactful campaigns that resonate with our target audience.In addition, I have played a pivotal role in leveraging digital technologies to enable personalized communications. By harnessing the power of data analytics, customer segmentation, and automation tools, we have been able to deliver highly tailored messages and offers to our customers, resulting in increased engagement and conversion rates.Overall, my tenure at Vodafone Portugal has been marked by the ability to integrate and accelerate digital marketing capabilities, media, and technology to elevate the company's digital presence and customer engagement. We have enabled Vodafone Portugal to establish a strong foothold in the competitive digital landscape, driving business growth, and solidifying our position as a trusted and customer-centric telecommunications provider.

Lisboa, Pt

As the Head of Digital & Innovation at Havas Media, one of the largest media agencies in the industry, I had the privilege of leading a dynamic and talented team of strategists and planners. My role involved overseeing the planning and execution of digital strategies and campaigns for prominent brands, as well as driving innovation through the integration of new tools, revising work processes, and enhancing group coordination.In the ever-evolving digital landscape, staying ahead of the curve was crucial. As the head of the digital and innovation team, I constantly sought out emerging trends and cutting-edge technologies to enhance our capabilities. By integrating new tools and platforms into our campaigns, we were able to deliver compelling and immersive brand experiences that resonated with the target audience. Whether it was leveraging augmented reality, artificial intelligence, or immersive storytelling, we pushed the boundaries of creativity and innovation to deliver exceptional results.In addition to adopting new technologies, I recognized the importance of optimizing work processes and fostering effective coordination within our team. I implemented streamlined workflows and encouraged cross-functional collaboration, allowing for seamless communication and efficient project execution. By leveraging the diverse skill sets and expertise of our team members, we were able to generate impactful ideas and ensure the flawless delivery of campaigns, meeting the high standards set by our clients and maintaining our position as a leading agency.Throughout my tenure as the Head of Digital & Innovation at Havas Media, I had the privilege of leading a team that consistently delivered outstanding results for our clients. By combining strategic thinking, innovation, and effective collaboration, we were able to drive the success of prominent brands and elevate their digital presence. I am immensely proud of the work we accomplished together.

Lisboa, Pt

Lisboa, Pt

Lisboa, Pt

Lisboa, Pt

Lisboa, Pt

Pt

Executive Course, Leadership.

Executive Course, Leadership

Luxury Brand Management Executive Course, Gestão De Marketing

Graduation, Corporate Communication, Marketing, Public Relations, Advertising