David Prock Email & Phone Number

Wellesley, MA, US

Greater Boston Area

• Product revenue and margin analysis
• Research, analyze and evaluate markets and technologies providing results and recommendations. Then develop product requirements and execute on delivering the desired business outcomes.
• Responsible to conduct analysis of existing products, services, and processes, to determine recommendations for enhancements, and future strategic direction. Responsible to support market analysis on competitor.
• Develop business cases, assess stage gate progress, launch products successfully (on budget, on time, delivering quality) and monitor revenue and profitability performance against the business cases.
• Define key measurements of product line performance and success criteria
• Create and delivers product roadmaps, channel plans and online strategies to all teams

Los Angeles, CA

• Worked with founders and engineering teams to design and develop version 2.0 of an automotive onboard diagnostic tool (OBD).
• Developed test plans for hardware and software.
• Based on extensive research and knowledge of the marketplace, developed the road map for the future of the product.

Needham, MA

• Successfully pitched and received $8 million in initial funding
• Grew revenue to $4 MM + in first 12 months
• Total revenue to $30 MM in 2 years
• Led strategic and tactical Product Management
• Led multiple API development teams for internal (intra-system), external (both inbound and outbound) and AWS related
• Led teams tasked with migration from Linode to AWS

Waltham, MA

• Promoted by executive team to a new position developed based on my demonstrated skills. In this position, I was responsible for helping to define the overall direction of Lycos. My primary responsibilities were to.
• Conducted thorough performance analysis of the current business units and presented strategic recommendations to executive management.
• Built relationships with multiple Angel/Venture firms.
• Spearheaded partnership with Mass Digital Institute (MassDigi) to develop New England’s first “Lycos/MassDigi Game Challenge”.
• Researched and identified emerging markets and developed strategic and tactical plans to grow the company.
• Developed tactical plan for an incubator for new product development.

• Hired by Lycos to manage both the Gamesville.com brand and Tripod.com/Angelfire.com brands. Lycos is one of the oldest Internet brands with a global presence and a long history of achievements. Quickly built and lead.
• Developed a compelling Core Strategic Vision statement for Gamesville.com and Tripod.com/Angelfire.com.
• Developed 2012 roadmaps for Gamesville.com and Tripod.com/Angelfire.com properties.
• Conducted extensive competitive analysis for both brands.
• Developed and guided the process for creating a Reviewers Guide for the new launch of Tripod.com.
• Introduced lifecycle management techniques.

• Recruited by Endurance International Group to manage a portfolio of in-house and third party products. Endurance International Group is the world’s second largest web hosting company. Quickly developed strong.
• Led successful launch of SiteLock, a web security product for web owners.
• Collaborated with marketing to develop pricing, positioning strategies, value propositions and messaging.
• Worked on multiple full API, single sign on third party integrations.
• Developed process for data collection and analysis to develop in-depth reporting on product trends.
• Managed relationships with third party providers, engineering teams and support teams worldwide.

• Recruited to lead product management for this venture funded startup. Reported directly to the VP of Engineering. The product is an online B2B directory platform that is positioned to take the market lead in helping to.
• Introduced various product management techniques focused on early development and requirements gathering
• Worked closely with numerous stakeholders to develop product requirements
• Participated in a substantial number of “brainstorm” sessions with CEO, VP of Engineering, VP of Traffic Generation and Director or Engineering
• Through brainstorm sessions and user outreach programs condensed information into product requirement narratives and product requirement lists – to be handed off to engineering
• Led Agile development process, working with engineering to make sure product development was “on track”

• Founded and directed this $15 million dollar landscape design/build/maintenance company. Established business plan and business model for sustained growth. Responsible for generating over three million dollars in sales.
• Developed Core Strategic Vision (CSV) for portfolio of products
• Developed core set of products/services using industry research to create a highly profitable portfolio
• Developed and implemented successful marketing campaigns using a mixture of media and print material.
• Developed growth plans for the three major components of the business.
• Tracked profitability of multiple jobs using a custom built database and reporting system.