Run acquisition for the world's largest software platform for connecting wellness, self, and personal care providers with clients & businesses.

Joined company transitioning B2B to B2C to create and execute D2C acquisition strategy for patented, science-based nutraceutical. Manage media P&L, in-house acquisition team, and agency relationships.

Develop and execute Direct Response digital strategies across portfolio of brands. Manage Digital Acquisition Team, departmental budget of $900K, and digital media budget of $36MM annually to aggressive KPIs across a portfolio of brands. Launched Paid Social as a Digital Demand Creation channel, taking spend to $700K per week profitably. Oversee display, paid search, email acquisition, native, as well as manage domain portfolio and strategy for Company and related family of companies for both marketing and IP protection purposes. Rebuilt Digital Acquisition Team following sales of Proactiv to JV between Nestle Skin Health and GRV.

Manage paid and organic search team of 7 people for a portfolio of brands, including Proactiv, the #1-selling acne system in the world, with an annual budget of $7MM+. Created and executed on the company's obile strategy acrross all brands and consistently achieved conversion rates well in excess of industry average.

Ran online marketing strategy for B2B stores for studio brands as well as Direct-to-Consumer marketing and catalog company. Executed online marketing strategy, including affiliate and loyalty programs, for officially licensed merchandise across numerous studio brands encompassing thousands of SKUs.

Created Insertion Order and delivery tracking system for inside and outside sales teams as well as finance and accounting. Generated weekly revenue and media inventory reports for finance and marketing groups.

(same as above)