Experienced Head of Digital Marketing with a track record of improving customer acquisition through optimising media performance, data analysis (including attribution modelling), website optimisation (UX & CRO) and creative asset development. I have experience liaising with senior internal stakeholders and managing both external agencies and multiple internal teams. Overview:1. Experienced in campaign management, branding and strategy. 2. Thorough understanding of digital marketing, website optimisation and e-commerce. 3. Budget responsibility over £1.5 million. 4. Data-driven marketer but with strong creative insight and skills. 5. Agency & stakeholder management. 6. Leadership and team management.
Findauniversity
View- Website:
- FindAUniversity.com
- Employees:
- 73
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Director Of Audience GrowthFindauniversityUnited Kingdom -
Head Of Acquisition MarketingBusy Bees Nurseries May 2024 - Present -
Head Of MarketingParkwood Leisure May 2022 - May 2024 -
Head Of Digital MarketingParkwood Leisure May 2020 - May 2022I am responsible for the digital strategy at Parkwood Leisure, one of the UK’s leading leisure management companies with managed revenue in excess of £90m per annum. This is a broad role focussing on digital infrastructure, acquisition, retention, research, sales analysis and performance optimisation. -
Senior Digital Acquisition ManagerHomeserve Dec 2018 - May 2020Managing a media budget of £2 million I was responsible for the planning, execution and optimisation of customer acquisition across digital channels for HomeServe, a FTSE 250 company. -
Head Of Campaigns And DigitalBirmingham City University Sep 2016 - Dec 2018Overseeing a team of 14, I had strategic responsibility for the University’s corporate UK recruitment campaigns across offline and online channels. I oversaw 6 core functions; content marketing, paid media, CRM campaigns, graphic design & brand, production and the website. -
Digital Marketing ManagerRoyal Navy Jan 2015 - Jun 2016Portsmouth, United KingdomI acted as the Subject Matter Expert on all digital aquisitiona activity for the Royal Navy’s recruitment marketing. I was responsible for implementing the Government’s policy of ‘digital by default’, driving candidate applications through the optimisation of the digital marketing mix and improving website user journeys. I advised on £2 million of digital media spend, and managed a further digital development budget of over £1.5 million.
David D. Education Details
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Academy Of Contemporary MusicFirst Class
Frequently Asked Questions about David D.
What company does David D. work for?
David D. works for Findauniversity
What is David D.'s role at the current company?
David D.'s current role is Director of Audience Growth.
What schools did David D. attend?
David D. attended Academy Of Contemporary Music.
Not the David D. you were looking for?
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David Wilson
🔸Armed Forces Veteran 🔸Unicity Digital Franchise Partner 🔸Business Owner At D W Health Reversal LtdLiverpool -
David Medori, Ph.D.
London Area, United Kingdom2visteon.com, williamhill.co.uk
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