- Managed and Launched Sysco Software Corporate Identity Update- Awarded Local Microsoft Partners of the Year - Business Applications "Proactive Customer Service".- Certified in ZoomInfo SalesOS for B2B Sales and Marketing Prospecting.- Sales and Onboarding Certification - ClickDimensions Marketing.- Led the development, coordination, and management of marketing strategy across UK, Ireland, and international markets since 2016.- Collaborate with Group CEO and Commercial Director to establish brand strategy for Dynamics 365 suite of business applications.- Defined marketing strategies for target growth areas, enhancing traffic, sales, and brand awareness through diverse channels (trade, online, social media, advertising, PR).- Conducted ongoing strategic marketing reviews with directors and sales teams.- Established corporate brand guidelines to ensure consistent company branding.- Designed and executed digital marketing campaigns and automation flows using ClickDimensions and Microsoft Dynamics 365.- Successfully overhauled Sysco Software Solutions websites, boosting traffic by over 70%.- Planned and managed marketing editorial content across various channels (web, social, newsletters) to maximize exposure.- Authored and distributed targeted news articles, social media posts, and press releases.- Monitored website and social media engagement, expanding the company's social audience in the UK, Ireland, and globally for Sysco Leasing Software.

In this role, I design, develop, and implement Microsoft Power Pages solutions, creating accessible, dynamic web platforms for clients. My recent projects include a nationwide registration portal for a large, not-for-profit organization. This web portal seamlessly integrates with their Dynamics 365 Customer Relationship Management (CRM) software, ensuring real-time data flow and enhanced user engagement.Key Responsibilities:- Develop custom, fully responsive web pages using Power Pages utilising the latest versions of Bootstrap / Javascript, including any external libraries as required.- Build and manage dynamic links between Power Pages and Dynamics 365 CRM to enhance functionality and reporting for clients.- Design and implement custom stylesheets, layouts, and media carousel widgets to elevate user experiences.- Programmatic editing of HTML, CSS, and JavaScript for enhanced web functionality and performance.- Liaise with clients and stakeholders to understand project requirements, ensure alignment with organisational objectives, and provide regular progress updates.- Collaborate with cross-functional teams to ensure successful project execution, from initial design to post-launch support.

As Founder of FIREVIEW, I lead the technical and business development of a comprehensive venture capital management platform designed to streamline fund operations, improve transparency, and enhance decision-making for VC Firms. FIREVIEW focuses on simplifying fund management processes, compliance, and reporting, while empowering firms to optimise their data with embedded AI capabilities. Currently in development, FIREVIEW is set to offer a tailored solution for venture capital firms to drive better outcomes with scalable, data-driven insights.Key Features of FIREVIEWFund Lifecycle Management: From fund creation to exit strategies, FIREVIEW helps venture capital firms manage every stage with ease.Real-Time Data & Reporting: Track key metrics such as Net Asset Value (NAV), Internal Rate of Return (IRR), and capital deployment.Compliance Tracking: Automate compliance workflows including KYC, AML, and GDPR, ensuring your VC firm stays ahead of regulations.Investor Relations: Streamlined communication between General Partners (GPs) and Limited Partners (LPs) with secure, transparent reporting.Embedded OpenAI Integration: Enhance data analysis with AI-powered insights and reports, helping GPs / Wealth Managers make faster, smarter investment decisions.Security:Built and Deployed on AWS: FIREVIEW benefits from enterprise-grade security protocols.User Authentication: Secure login and role-based access control ensure that only authorised personnel can access specific data.Compliance with Global Standards: FIREVIEW is being developed with a focus on compliance with GDPR and other global data protection standards, offering peace of mind for users and investors alike.

- Managed and Launched New Sysco Leasing Corporate Identity- Developed and executed global marketing strategy for Sysco Leasing Software's Deal and Lease Manager products.- Managed advertising budget, ensuring optimal allocation and tracking of spend.- Organised and executed conference events and exhibitions, including development of marketing collateral aligned with strategic event marketing plans.- Conducted ongoing strategic marketing reviews with directors and sales executives.- Established corporate brand guidelines to ensure consistent presentation of company branding.- Created and implemented a variety of digital marketing campaigns and automation flows using ClickDimensions and Microsoft Dynamics CRM.- Enhanced website landing page design for improved lead generation, integrating automated contact and data collection forms within ClickDimensions and Microsoft Dynamics CRM systems.- Planned and managed marketing editorial content across multiple channels (web, social, newsletters) to maximise content exposure.- Authored and distributed targeted news articles, social media posts, and industry-specific press releases.

As the Founder of CTSI, I develop and deploy business software applications on AWS / Next.js / PostgreSQL. CTSI own, manage and maintain a number of technical, hardware focused e-commerce brands across a range of industries. The early years of CTSI I specialised in the global distribution of environmental monitoring and power distribution solutions for data centres. Partnering with leading manufacturers, CTSI delivered high-quality products designed to improve the efficiency, reliability, and safety of data centre operations.Key Achievements:Expanded distribution channels to 18 countries, establishing a significant global presence via a dealer network.Built strong partnerships with top manufacturers, ensuring CTSI offered cutting-edge hardware solutions to clients.Developed and was awarded innovation funding for a Datacentre Server Monitoring application platform "ServerSPI"Drove revenue growth and market penetration across key markets in Europe and emerging markets in South America.Developed an advanced eCommerce platform tailored to the unique needs of data centre professionals, providing a comprehensive range of products and services.Since 2016, CTSI has been involved in numerous software development projects both internal business applications development and for external clients.

- Developed and implemented a global brand strategy for AKCP across various market verticals and regions, ensuring consistent corporate identity in all communications.- Led the creation and management of all marketing, advertising, and promotional materials in alignment with the company's strategic goals.- Guided the design team in executing AKCP's brand strategy, reflecting the CEO's vision for the company's future.- Collaborated directly with regional sales networks and sub-distributors to effectively communicate the brand and tailor marketing campaigns.- Enhanced customer acquisition and retention by customizing marketing campaigns to boost inquiries and conversions.- Implemented a new tracking and conversion monitoring platform at AKCP for recording marketing insights and ensuring accountability.- Managed AKCP’s web presence, including the development of product micro-sites, SEO-optimized landing pages, and web resources for customer engagement.- Identified and addressed distributor relation issues and product challenges for large-scale installations.

- Led sales and marketing efforts for a team of 25+ sales engineers and 250+ international distributors.- Directly involved in the development and maintenance of the company website.- Ensured consistency in internal and external communications across the company.- Monitored and evaluated sales team performance against monthly and annual targets, implementing restructuring strategies as needed.- Successfully onboarded new distribution partners, enhancing the sales network.- Managed marketing initiatives and distributor recruitment campaigns, including creating articles, newsletters, and promotional videos for web, trade shows, and social media.

Created online and print marketing materials for distributor recruitment drives online including the creation of articles, newsletters and promotional live action and 3D videos for websites, tradeshows and social media accounts. Implemented a new responsive and cross platform company web site utilizing Wordpress / AJAX / Javascript (jQuery).Improved organic search engine placement from 5th to 1st page listing. Managing the user interface development of server room and data center management software UX interactions on Windows and Mobile based platforms.

A customer facing role, I produced television commercials, parliamentary broadcasts and interactive websites using many different technologies and creative design styles.