David Hilton Email & Phone Number

Lansing, MI, US

• Delivered strategic marketing expertise to a music industry startup and a podiatry private practice
• Led initiatives for event marketing, branding, web design strategy, and copy approvals
• Designed outdoor marketing materials, website assets, and digital media using Adobe Creative Cloud
• Directed CRM platform adoption with a focus on Salesforce Sales Cloud and Marketing Cloud integrationAccomplishments:
• Enhanced investor pitch success by refining layout and copy within a condensed timeframe
• Boosted visibility for a podiatry practice’s outdoor advertising by securing premium placement in a new venue

Irvine, California, US

• Lead project manager for Salesforce Order Management, Commerce Cloud, and Experience Cloud platform projects
• Client lead for major brands, including Michelin, Hallmark, Specialized, Rawlings, KIND Snacks, and Funko
• Directed and mentored direct reports through weekly touchpoints, skill development, and growth initiatives
• Applied Agile SAFe methodologies to oversee all phases of project execution, ensuring seamless delivery
• Managed cross-functional teams, including developers, quality assurance, and UX through all phases of each project
• Provided direction and strategic insight into budgeting, planning, skill selection, and Agile SAFe adoptionAccomplishments:

• Primary caregiver for newborn/toddler son and household manager
• Kept up on Salesforce skills by using Trailhead while also ensuring my son gets properly cared for

New York, NY, US

• Primary technical lead and scrum master for KPMG US’s instance of Salesforce Marketing Cloud
• Employed Agile Scrum for production involving Marketing Cloud. Require use of Gherkin acceptance criteria format.
• Lead admin for Marketing Cloud, Datorama, Social Studio and Audience Studio. Assisted with admin on Sales Cloud.
• Frequently met with marketing and business leads to refine stories and align work for each sprint
• Provided sprint reports, retrospective meeting reports, and post-mortem/RCAs (if needed) to management and teamAccomplishments:
• Helped build the Agile scrum process alongside supervisor. Built a process that fit the needs of our remote-based team.

Calgary, Alberta, CA

• Lead technical producer and Scrum master for a medical insurance client’s website redesign and platform migration
• Utilized Agile methods to manage projects with a diverse development, analytics, and SEO team spread across the globe
• Worked exclusively with the Adobe Experience Manager platform and the latest suite of analytics tools from Adobe
• Integrated with Tableau to provide advanced insights into user interaction and site performance
• Provided direction and details for additional change orders and full SOWs to support the primary projectAccomplishments:
• Introduced proprietary methods of efficiency for scope and task management to keep the primary project on track

Farmington Hills, MI, US

• Technical program manager for core proprietary marketing operations platform
• Managed platform build and migration programs for multiple brands
• Supervised digital project managers involved in platform maintenance and enhancements
• Prepared SOWs, functional specs, priority lists, and documentation for core platform

Farmington Hills, MI, US

• Primary technical project manager for Audi of America’s marketing operations center
• Primary technical project manager for platform migrations and builds for various brands and companies
• Responsible for managing multiple projects involving web enhancements, email campaigns, and digital media campaigns
• Tasked with scrum leading, scheduling, resource allocation, project prioritization, and task assignment
• Review monthly time tracking reports to determine resource cost and remaining budget
• Participate in scoping and planning discussions for new projects and endeavors

Boston, Massachusetts, US

• Managed CRM and web projects for General Motors
• Utilized Salesforce Marketing Cloud and Sales Cloud for CRM campaigns
• Employed both Agile and Waterfall methodologies for project management
• Prepared and managed timelines, allocated resources, and wrote scopes of work
• Frequently interfaced with clients to manage expectations and build relationships
• Participated in strategy and planning discussions for new projects and endeavors

• Freelance producer and project manager servicing integrated advertising agencies in the Cleveland, OH area. Responsibilities included:
• Preparing timelines, statements of work and functional requirements for website projects
• Responsible for team allocation, budget management, and project management
• Interfacing with clients on behalf of the agencies to manage expectations and build client/agency relationships

Southfield, MI, US

• Responsible for managing loyalty programs and promotions for Microsoft and Intuit accounts
• Frequently communicated with clients and stakeholders to recognize their needs and manage expectations
• Led team members in executing large-scale digital promotions and loyalty projects within tight timelines
• Prepared functional specifications documents, site maps, projects plans, and post-promotion reports for all projects

Cleveland, Ohio, US

• Successfully produced and managed projects for Nestlé, Sherwin-Williams, Pfizer, KeyBank, Swagelok and other clients
• Prepared expertly detailed statements of work and functional requirements for most projects
• Responsible for team allocation, budget creation, timeline development and agile project management
• Involved in the strategic positioning of digital ventures and emerging technology
• Participated in new business and client retention endeavors in order to grow and sustain relationshipsPlease see below for websites that I have produced while at Marcus Thomas:www.dutchboy.com (redesign)www.buitoni.com.

Southfield, MI, US

• Provided quality digital promotion solutions for various companies and organizations
• Responsible for both account management and project management; primarily for the Xbox LIVE Rewards program
• Collaborated with multiple team members in various roles to produce exceptional products and deliverables
• Frequently involved in email marketing management, metrics analysis, quality assurance, and community management

New York, NY, US

• Responsible for coordinating the redesign and maintenance of websites for General Motors
• Frequently utilized Day CQ5 (now Adobe Experience Manager) to manage content for four GM brands
• Interfaced with clients regarding the status of specific General Motors brands on a bi-weekly basis
• Routinely collaborated with the search engine optimization, analytics, and development teams for most web projects

New York, NY, US

• Involved in content management using the Day CQ5 CMS to manage content for new GM websites
• Experienced in search engine optimization, research, quality assurance, blog writing, Model Year Refresh site updates

Kansas City, MO, US

• Managed the client service staff for over twenty different H&R Block retail stores within a specific district
• Evaluated new hires and assessed performance of employees in order to ensure quality customer service
• Led a new, bi-weekly training program for customer service professionals to enhance customer relationship skills

Ann Arbor, MI, US

• Collaborated with the CEO on various website and social media projects for businesses in Ann Arbor, MI
• Primarily involved with search engine optimization, HTML editing, graphic design, and community management
• Enhanced project management skill set while working closely with the digital project management team

Ann Arbor, MI, US

• Involved in a multitude of tasks including search engine optimization, social media marketing, web design, copywriting, logo creation, and background creation for web pages
• Also responsible for updating our blog and various social media pages for Ingenex

East Lansing, MI, US

• Responsible for managing the maintenance team at Owen Hall
• Objectives included scheduling, placing orders, initiating tasks, and supporting employees with project execution

Bachelor Of Arts, Advertising

Graphic Design, Marketing