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David Robertson, a top-performing business executive, award-winning marketer, serial entrepreneur, and passionate Eco-social advocate, has honed his skills over two decades of achievements in vital economic, social, governmental, educational, and environmental endeavors in the public and private sectors. With a unique combination of multi-industry perspective and cross-functional operational experiences, his expertise lies in strategic planning, business/value development, organizational effectiveness, value promotion, transformation, and relationship-building. As a life-long learner, he remains at the forefront of industry trends and new ideas by attending professional forums, analyzing the latest research, networking with change agents, and completing best practices certifications. To build capabilities and competencies while promoting collective problem-solving, David shares knowledge, new thinking, practical wisdom, and result-focused strategies with clients and collaborators. As a certified practitioner and devoted educator on the power of collaborative innovation, system thinking, and data-driven action plans, David leads or advises diverse groups through disciplined processes to research, analyze, develop, test, activate, and evaluate solutions, systems, programs, and campaigns, ensuring organizations and people achieve their goals. In 2011, David established his award-winning economic and community development consulting firm, Linchpin Strategy. David's commitment to community service is a cornerstone of his achievements and deep-rooted values, leading to his recognition as a "40 Under Forty" most influential business leader and social advocate in Upstate New York. In 2015, he identified an opportunity in the growing craft beverage market by launching an award-winning consumer brand by introducing the first canned craft hard cider in New York and driving an astounding 4,900% sales growth in the first year. David and his team earned a prestigious American Marketing Association "Marketer of the Year" award for excellence, creativity, and performance.David graduated from the Rochester Institute of Technology, a U.S. News & World Report "Top 100 Best College," and Keuka College, a private college in Upstate New York, with bachelor's degrees in business management, marketing, and communications. In addition to his philanthropic and mentoring activities, David revels in family fun with his two sons, outdoor adventures, cycling, the arts, and ethnic foods.
Linchpin Strategy
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Founder, Principal, Business Growth Strategist And ActivatorLinchpin StrategyRochester, Ny, Us
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Founder, Principal, Business Growth Strategist & ActivatorLinchpin Strategy Sep 2011 - PresentRochester, New York AreaEstablished an award-winning economic, organizational, and community development consultancy with a national network of accomplished advisors (50+). Trusted partners to national and regional businesses, government agencies, nonprofits, institutions, and various startups, offering knowledge, skills, methods, wisdom, and experience to help people respond to challenges, seize opportunities, improve systems and outcomes, energize and activate people with new possibilities, achieve goals, and meet needs. Focus on economic growth, institutional effectiveness, workforce development, and healthcare initiatives and programs with private and public partners, sponsors, funders, and regulators—Budgets ranging from $100K to $100+M.Economic & Community Development: Retained by the State of Ohio to lead a redesign of public programs, recruitment systems, and engagement methods—Increased enrollment, optimized operations, expanded partnerships, designed human-centered solutions, and piloted new concepts.Business Development: Analyzed the market, industry, and consumer trends to identify and seize an opportunity to launch a business venture. Developed business growth strategy and led marketing and sales teams—Drove an astonishing 4,900% growth in year one.Propelled a startup to #2 in category sales with a data-driven go-to-market strategy, targeted marketing, and a partnership with a “Top 10” US retailer—Sold out initial product release in 2 months, earned national media coverage and international recognition for excellence.Marketing Excellence: Recognized for leadership and achievements by the American Marketing Association with the prestigious "Marketer of the Year" award.Clients & Collaborators: [partial] New York State, State of Ohio, BCBS Association, Constellation Brands, Paychex, Corning Inc., Kodak, Wegmans Food Markets, American Heart Association, Rochester Regional Health, Rochester Institute of Technology, University of Rochester, Acumen Academy, and STAACH.
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Senior Program Manager, Corporate Strategy & Transformation DivisionExcellus Bcbs May 2008 - Dec 2010Rochester, New York Area$6+ billion healthcare corporation—developing and promoting industry-leading products, services, and programs with 2+ million insured enrollees. Promoted to the Enterprise Strategy division as a business partner to senior executives and advisor to cross-functional project teams, contributing to the feasibility, viability, and needs analysis to develop business cases and roadmaps to advance $200+M in annual strategic initiatives. Joined the Transformation group as a process engineer and workforce trainer for 4,000 employees.Growth prioritization: Initiated an audit and redesign of the enterprise strategic initiatives evaluation process for critical Go/No Go decisions—Decreased cycle time by 58% (12 days to 5 days) and costs by $250K annually while increasing input quality and user satisfaction by 56%.Strategy to operations translation: Contributed to engineering a best practice enterprise process and toolkit for translating strategies and innovations into practical organizational implementation plans. Organizational transformation: Supervised and coached project teams (20 to 50+) through auditing systems, designing processes, integrating technology, implementing improvements, and developing value-added innovations.Recruitment and engagement excellence: Recruited cross-divisional talent and oversaw project teams, partners, and deliverables—Partnered with Accenture to lead a multi-million innovation project to design a forward-thinking recruitment and engagement system.Organizational and workforce development: Forged collaborative relationships with the CHRO and Organizational Readiness team—Created enterprise transformation training and communications, aligning with employee development programs to increase effectiveness.Change management: Invited to join the Executive Advisory Committee to supervise the development of senior-level dashboards, communications, and analysis reports to monitor, evaluate, and respond to risks, issues, gaps, and needs. -
Manager, Strategic Marketing & Product Innovation, Corporate Marketing & Sales DivisionExcellus Bcbs Jun 2007 - May 2008Rochester, New York Area$6+ billion healthcare corporation—developing and promoting industry-leading products, services, and programs with 2+ million insured enrollees. Invited by CMO to establish an enterprise innovation team. Guided the research, design, and evaluation of new products, services, programs, and technology. Established the first formal innovation process for a $50M division with 300 employees, introducing best practice methods and human-centered design. Oversaw enterprise innovation roadmap, R&D, and flagship products. Negotiated contracts and managed external partnerships.Growth strategist: Advisor to senior executives, creating and presenting SWOT analysis, research reports, concept proposals, and roadmaps.Disruptive innovator: Led the R&D teams for pioneering concepts and new products, applying the latest research, insights, and technology.Consumer-focused experience: Introduced customer experience (CX) methods and rallied teams to map and design best practice systems.Data-driven marketer: Designed go-to-market strategies using data to inform and guide marketing and sales—Improved decision-making process and ROI, gained a deeper understanding of target customers and markets, and created personalized customer experiences.Spokesperson: Featured speaker, moderator, conference chair, and talent development advisor for industry and professional associations.
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Manager, National Sales & Account Management, Corporate Marketing & Sales DivisionExcellus Bcbs Jan 2006 - May 2007Rochester, New York Area$6+ billion healthcare corporation—developing and promoting industry-leading products, services, and programs with 2+ million insured enrollees. Recruited by EVP of Sales to invigorate and grow business unit. Increased sales and market share for commercial products and services, resolved performance issues, improved service quality, and increased customer satisfaction. Oversaw staff and advisors (25+ people), contract negotiations, legal, finance, regulatory, performance, growth strategy, and CRM. Solution-selling champion: Analyzed trends and interviewed clients to identify unmet needs. Initiated a transformation from “product sales” to “solution selling” to build relationships as a strategic partner—Increased client satisfaction by 20+% to an overall rating of 95+% in year one. Sales growth catalyst: Drove a strategy to increase and diversify sales, focusing on relationship building and new markets—112% sales increase in the first year and 100% client renewal rate, overcoming double-digit price increases in a hyper-competitive market.Workforce wellness and productivity advisor: Trusted business partner, benefits expert, and engagement advisor to HR executives and teams, promoting holistic strategies to meet employee health and wellness needs with products, programs, and services.High-stakes contract negotiator: Inked $750+M in annual contracts with Fortune 1000 companies for their largest operational expense—employee benefits. Led advisory teams and negotiations with senior executives and their consultants from Accenture, EY, Mercer, and KPMG.Human Resources strategist: Certified strategic business partner, trained HR benefits advisor, and licensed NYS Health Insurance Broker to corporations and institutions. Initiated quarterly reviews with senior executives and HR administrators to provide insights, analysis, strategies, risk management, and engagement programs to increase employee satisfaction and productivity while decreasing operational expenses.
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Director, Business Development & MarketingGripa Jun 2004 - Dec 2005Rochester, New York Area$450 million healthcare ecosystem partnership—developing and marketing healthcare products, programs, technology, and clinical services. Hired by CEO and reported to CFO. Established department and growth strategy; expanded products and markets; managed partnerships; and increased revenue. Led the R&D of pioneering applied research, technology, and products, overseeing staff, budgets, P&L, marketing, and sales. Growth catalyst: Established the first formal growth strategy and led efforts to expand commercial markets and consumer products, delivering double-digit sales increases and penetrating new markets in the first year—Recognized as a “Top 100” company for growth and reputation.Research and technology commercialization: Orchestrated advisory board, R&D, marketing, and partnership in the commercialization of pioneering research and technology—Partners: University of Rochester, Paychex, Kodak, Carestream Health, and government agencies.Customer-focused engagement: Led market research to identify gaps and unmet customer needs. Repositioned the brand, engineered a customer-centric recruitment and enrollment system, and launched a $4M marketing campaign with personalized outreach and online support.Turnaround specialist: Crafted turnaround and growth strategy to relaunch brand/products and regain market share. Crafted plans, set competitive milestones, designed a new sales enablement system, and rewarded sales performance—Increased sales by 158% in year one. -
Manager, Marketing & CommunicationsRochester Museum & Science Center Jun 2001 - Jun 2004Rochester, New York Area$35+ million educational institution featuring a hands-on science center, planetarium, nature center, and public programs and serving 400K people annually. Recruited by Vice President of Advancement to join the institutional strategic-planning and transformation team. Responsible for a new brand identity, marketing, and messaging to promote mission, programs, exhibits, events, and engagement. Managed staff, budgets, programs, materials, digital content, and creative agencies. -
Senior Project Manager, Consumer Products DivisionCorning Incorporated Jun 1993 - Dec 1999Corning, New YorkCorning Incorporated, Consumer Products Division: $1.1 billion global housewares manufacturer and marketer—Pyrex, Corelle, CorningWare, Visions, Revere Ware, and Crown Corning. Led 10 to 25-person cross-functional teams through research, development, design, production and deployment of new products, sales programs, and brand awareness and retail promotional campaigns. Developed market-winning product and sales promotional programs that leveraged packaging, merchandising, advertising, and events. Trusted advisor and partner to marketing executives, brand directors, and sales teams. Select Achievements:Project Management Excellence: Oversaw 200+ annual product launches and sales promotional campaigns in partnership with product management, sales leadership, and national retail, warehouse, and supermarket chain partners such as Macy’s, Wal-Mart, Sam’s Club, K-Mart, BJ’s, Kroger’s, and Wegmans Food Markets. On-Time, Every Time: Met 100% of the critical national and global new product and sales campaign launch deadlines.Leadership: Awarded the corporate "Crystal Prism Performance" award for initiating and leading continuous improvement projects and cost-saving initiatives with internal and external partners. -
Project Manager, Consumer Products DivisionCorning Incorporated Jun 1993 - Feb 1995Corning, New YorkMember of cross-functional team responsible for gathering marketing program requirements, organizing project plans, tracking budgets, internal and external communications, brand identity management, and review/approval of creative concepts.
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Account Director And Manager, Business DevelopmentForward Branding & Identity Mar 1995 - Jul 1996Rochester, New York AreaAward-winning creative agency specializing in CPG market research, strategic branding, design, and promotional campaigns. Recruited by agency founder and president to grow the business and transform the sales/account management operations. Directed research, creative, and production teams through the development and execution of national brand-building and retail promotional campaigns. Select Achievements:Generated Revenue: Led the Corning Incorporated (second largest agency account based on revenue) and Constellation Brands (the largest agency account based on revenue) account management and creative teams.Exceeded Goals: increased sales (145%) and profitability (up to 50%/unit) and earned 100% overall client/customer satisfaction ratings in year one.
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Frequently Asked Questions about David Robertson
What company does David Robertson work for?
David Robertson works for Linchpin Strategy
What is David Robertson's role at the current company?
David Robertson's current role is Founder, Principal, Business Growth Strategist and Activator.
What is David Robertson's email address?
David Robertson's email address is dr****@****.rr.com
What is David Robertson's direct phone number?
David Robertson's direct phone number is +158524*****
What schools did David Robertson attend?
David Robertson attended Rochester Institute Of Technology, Keuka College.
What are some of David Robertson's interests?
David Robertson has interest in Collecting Antiques, Horses, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, The Arts.
What skills is David Robertson known for?
David Robertson has skills like Strategy, Strategic Planning, Cross Functional Team Leadership, Leadership, Marketing, Marketing Strategy, Strategic Partnerships, Marketing Communications, Integrated Marketing, Project Management, Program Management, Management.
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7gmail.com, duke.edu, duke.edu, duke.edu, sc.tsinghua.edu.cn, delta.com, yahoo.com1 +154059XXXXX
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David Robertson
Ceo & Chief Investment Officer At Frontrange Capital Partners, LlcDenver Metropolitan Area3artistblacksmith.com, frontrangecap.com, frontrangecap.com2 +172096XXXXX
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2gmail.com, robertsonandcompany.com -
David Robertson
Accomplished Fintech Leader Driving Continuous Process Improvement & Profit Growth ⇨ Strategic Relationship Builder & Project Manager ⇨ Dream Materializer ⇨ Eta Forty Under Forty ‘23 ⇨ Founder Of Joshway.OrgAllentown, Pa -
David Robertson
Vice President @ Digital Realty | Solution Selling, ChannelRaleigh-Durham-Chapel Hill Area
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