David R. Email & Phone Number

Chicago, Il, Us

Woonsocket, Ri, Us

Senior Product Manager responsible for platform consolidation and MarTech capabilities across all CVS and Aetna business units. Own the roadmap and prioritization for new architecture framework implementation, including managing current integrations with Adobe and Salesforce. Modernize and scale new platform capabilities across Email, SMS and Push channels.

Seattle, Wa, Us

Create new features that enable marketing teams to build highly complex and personalized communications for Expedia, Hotels.com and Vrbo travelers.Ensure the product narrative is resonating with stakeholders by creating interactive tooling demos, marketing content and hands-on training for platform users.Act as the SME for Adobe Campaign and Salesforce Marketing Cloud and advise on data migration processes, utilization of ML models, API integrations and platform optimization.Manage the prioritization, backlog, and roadmap for all new platform capabilities.Lead cross-departmental trade-off discussions using the RICE method to align stakeholders with complex and changing business objectives.Drive collaboration across global teams that include Engineering, Design/UX, Product Management, Marketing and Sales.Ensure CRM requirements and initiatives are resonating with stakeholders across the organization, including the senior leadership team. Help craft the product narrative for end users and address key challenges and pain points. Act as the voice of the customer in product development, design, and strategy sessions.

Seattle, Wa, Us

Led the email migration to Adobe Campaign for two portfolio brands within Expedia Group and launched new CRM capabilities that increased engagement and revenue.Optimized 30+ email campaigns for Orbitz and CheapTickets by building an interconnected system for loyalty offerings and integrating external tooling systems.Launched dynamic, click-to-claim coupons that leveraged a next-best-action model that delivered personalized offers depending on the needs of the traveler.Acted as the SME for email operations team and spearheaded new technology integrations related to audience segmentation, deliverability, and content testing.Managed the roadmap and prioritization for all new platform features and capabilities.Created new product demos and training materials for senior leadership group and partner teams across Marketing, Brand and UX/Design.

Chicago, Illinois, Us

Responsible for the flawless execution of email marketing campaigns and channel strategy for three multi-national brands, using Adobe Campaign and Adobe Experience Manager.Founding member of the first agile marketing team at Leo Burnett. Worked directly with the client’s Product organization to develop and launch new platform capabilities.Built and launched automated workflows that leveraged send time optimization, increasing engagement rates by 14% and improving deliverability by 5%.Created personalized and dynamic email campaigns that included promotional and loyalty programs, new product launches and triggered/automated customer journeys.Completed 318 email deliveries with 100% accurate and on-time results between 2018-2020 (average audience size >1M).Built and extracted strategic audiences from database using SQL, utilized SAS Analytics for data management, email throttling and scheduling and tested potential audiences in Adobe Campaign using custom model scores, attributes, and flags.Responsible for the transition to the Adobe Campaign platform, consisting of an IP warming and throttling strategy, new Adobe AEM template structure and updated front-end testing processes.Became certified as an Adobe Campaign Developer.

Chicago, Illinois, Us

Built and maintained complex email programs that focused on customer acquisition, engagement and conversion.Executed creative and functional testing for all email campaigns using IBM Silverpop, Adobe Campaign, Experience Manager and external rendering tools.Optimized and extracted strategic segmented audiences in IBM Unica using SQL and utilized SAS Analytics for data management, email throttling and scheduling.Completed 96 email and direct mail deliveries with 100% accurate and on-time results between 2017-2018 (average audience size >800K).Part of the team responsible for securing a new brand within the existing account, and supporting their go-to-market plan by launching a welcome/sign-up campaign series.Generated and delivered success metrics for all campaigns to both internal teams and brand clients. Presented monthly deliverability metrics to the senior leadership team.

Managed the marketing campaigns for five magazine brands from conception through execution, leveraging a variety of industry leading CRM platforms and tools.Built email campaigns in Pardot, managed customer segmentation in Exact Target and utilized Salesforce Marketing Cloud to track lead generation programs. Used Adobe Experience Manager to manage digital experiences across channels. Researched technology trends and advised leadership team on areas of opportunity for the business and emerging tools to be leveraged.Analyzed and reported campaign metrics to internal stakeholders, vendors, and clients.Managed all content assets in Adobe AEM and assisted in the migration to Adobe Marketing Cloud ecosystem including Adobe Campaign, AEM, Analytics Experience Manager. Successfully implemented a new marketing automation system, Pardot, to help organize customer data and generate timely, targeted communications. Personally responsible for back-end development, admin/user management and execution of all marketing campaigns.Organized each brand's tradeshow presence by creating marketing materials, scheduling magazine print orders and managing booth contracts. Synchronized strategies from management, sales and editorial prior to each show and implemented successful marketing campaigns on-site to grow brand equity, increase subscriber base and generate advertising revenue.

Assisted in the creation of marketing campaigns for five magazines brands. Responsibilities included writing copy for email promotions and print advertisements, supporting the re-launch of two brand websites using Adobe AEM and utilizing CRM capabilities to build campaigns in Salesforce and Exact Target.

Glen Ellyn, Il, Us

Actively engaged in providing financial services to business and personal clients. Responsible for the daily balancing of teller cash drawer, bank vault and ATM. Assisted clients with mobile and online banking. Built and sustained strong relationships, reflected by excellent customer service scores and exceeding of team goals.

Seattle, Washington, Us

Responsible for maintaining advertisements and merchandise throughout the store. Organized and cataloged store assets prior to floor delivery. Developed loyal relationships through exemplary customer service and cross-departmental collaborations.