Born and raised in England, I spent my career working for a number of prestigious UK marketing, branding and advertising agencies. Before we moved to Arizona in 2006, my last position was Head of Brand Response for McCann Erickson in Bristol, England. My broad marketing experience, combined with a marketing focused Bachelor's Degree (and several vocational qualifications) have helped me develop a great understanding of what makes a brand work. In addition to our brand and marketing strategy work, to support more than 20 years of writing experience I earned a Diploma from the Institute of Copywriting in 2005. Whether writing optimized web copy, blogs or creating taglines, I always try to put myself in the mind of the target audience -'Who am I?' And 'What would I want this communication piece to say to me?' are two questions I always ask myself at the beginning of a project.I love sport - mainly watching these days as my knees are suffering from 30 years of playing soccer and rugby. I also enjoy travelling, hiking in the striking Arizona landscape with our 'rescue' German Shepherd and spending some quality time with friends and family - often with a cold beer in hand and my feet in the pool!Specialties: Diploma (with Distinction) - Institute of Copywriters – Dip CW