Executive Producer, Host And Creator Of “Texas Eats”
CurrentTelevisionFilming & Editing Video: Produced high-quality content using the Adobe Creative Cloud. Producing a Live TV Show: Managed live broadcasts, ensuring seamless and engaging viewing experiences. Designing Graphics: Created TV and mobile-ready graphics using Adobe Photoshop, Illustrator, and After Effects. Writing Scripts and Publishing Articles: Crafted compelling narratives capturing Texas cuisine and culture.Branding and MarketingDesigning Branding Material: Developed cohesive branding materials for franchise and corporate partners. Coordinating Branded Content: Collaborated with sales to create branded content meeting clients' marketing objectives.Leading Internal Video Production TeamBuilding and Leading the Team: Created and led an independent video production team focused on high-quality content for "Texas Eats" and other projects. Fostering Collaboration: Encouraged team contributions and creativity, enhancing the show's appeal and reach.Mentoring New Trainees: Trained new team members on technical skills and production processes. Establishing a Productive Workflow: Implemented efficient workflows to meet tight deadlines and ensure quality.Sales and MarketingDeveloping Commercials and Segments: Created TV commercials and segments aligning with clients' goals. Creating Digital Assets and Social Media Content: Produced engaging digital content for various platforms. Managing Production Schedules: Oversaw multiple projects to ensure timely delivery.Food FestivalCreating and Designing the Festival: Spearheaded the first-ever Texas Eats Food Festival. Local Restaurants: Included 20 local restaurants, showcasing diverse cuisines. Facilitating the Venue: Coordinated logistics, setup, and approvals. Establishing Relationships with Sponsors: Secured sponsorships from national brands like Coca-Cola, Topo Chico, Monster Energy, and Shiner Beer. Achieving Successful Ticket Sales: Sold over 500 tickets, resulting in a positive profit margin.
