• Spearheaded redesign of the internal company site for the organization of assets across various departments.• Contributed to the development and execution of marketing campaigns for new products, integrations, and partners, using a variety of channels, including social media, sales handouts, blogs, and emails.• Continued tradeshow design responsibilities along with coordination of delivery logistics and show selection.• Established communication process between departments to identify gaps and opportunities in the customer journey.• Implemented cross-functional SOPs upon orders department transition to Salesforce. Resulting in a 15% increase in response time to customers.• Refocused all email communications for marketing purposes across several segments, leading to an average open rate of 30%

•Developed and created marketing materials: such as pop-up banners, brochures, handouts, and giveaways.• Assisted in the design and layout of a tradeshow booth and coordinated all promotional items and activities.• Devised solution sheets based on current products for the Sales team to distribute to potential customers.• Research and compiled weekly leads for Business Development outreach. With an outcome of 25% new sales qualified leads weekly.