As one senior retailer commented:“One can understand retail from an intellectual perspective, or "get it" from the heart -- but very few know it, sense it, and understand it as David Sheldon.” Global Industry Manager, Retail-CPG, Intel Corporation The first half of my career was as an operational retailer from which I transitioned into I.T. and Consultative Sales Management. The experience of having run a large organisation has given me the credibility to operate at “C” level in a variety of senior account management and sales management roles .Over the past twenty years, I have focused on enterprise SaaS sales using my business solution approach across multiple verticals which have included Retail/CPG and Life Sciences. I have worked extensively with organisations advising and supporting them with their digital transformation journey, not just with the technical side of digitisation, but the business gain for the customer.As a consultative business solution professional, my success has been due to my operational experience of ERP, CRM, E-Commerce and Project Management. I am a strategic thinker with deep customer understanding which has enabled me to bring structure and direction to a range of complex projects and issues. I am results-driven and motivated to succeed on behalf of my clients. My high energy levels and passion transmits to those around me and I thrive on new challenges.I am a team player, who leads from the front, working collaboratively with a wide range of stakeholders across virtual teams. I have built up a first-class reputation across UK and EMEA whether it is winning new clients, maximising sales from existing accounts or developing teams, I can turn my hand to any business challenge in order to solve business problems.