David Strathy Email & Phone Number

Seattle, Wa

Seattle, Washington, United States

Woodinville, Wa

Led sales and marketing of the Ste. Michelle Wine Estates portfolio for western Washington and Alaska. Responsibilities include bank management, budgets, pricing and growing market share of the Ste Michelle Wine Estates portfolio. Manage a team of 2 managers and 3 Business Development Managers.• Managed a change in distribution in Washington in 2018, successfully transitioning a 1.2 million case market mid-year while still delivering a blue scorecard, 98% to goal. • Managed a $1,700,000 local marketing fund budget, worked with distributor management to drive market share and volume growth while remaining fiscally responsible. • Due to the change in liquor laws in Washington, worked with management team to re-price entire portfolio of wines, 560 SKU’s, to be competitive in all channels of trade, demonstrating an in-depth understanding of multi-tier pricing, taking into consideration the competitive and retail environments.• Achieved many awards, including: Presidents Club – 2008  Region MVP, as voted by NW division – 2005, 2010, 2011  Region of the Year – 10x  “Sultan of Syrah,” led the country in Syrah sales – 2003