David Strome Email & Phone Number

New York, NY, US

New York City Metropolitan Area

MediaSense are independent global media advisors. We build high performance media operating models and unlock value for the world’s leading brands.Engineering Value. Navigating Change.MediaSense Operates in Three Strategic Areas:MODELS / PARTNERS / ANALYTICSwww.media-sense.com

New York, NY

• I led the LVMH Media Department across North and South America, working with 70+ brands and $400M+ in paid media. My focus was on providing thought leadership and strategic expertise to key brand stakeholders, while.
• Developed ‘Roadmap’ to evolve department from a consolidation function to a true ‘Center of Excellence’ capable of addressing the increasingly complex media ecosystem and stakeholder needs.
• Stewarded digital media growth across brands, with shift in share of spend from 5% in 2008 to over 40% in 2019 across multiple digital disciplines (Search, Social, Display, Video, Native, Programmatic)
• Managed periodic agency reviews and pitches (2009, 2013, 2018) resulting in increased resources, higher overall brand satisfaction, improved pricing conditions and campaign performance.
• Built LVMH’s first programmatic operating model and playbook, ensuring consistently brand safe data-driven media buying and retargeting capabilities.

New York, NY

• At KSL, I spearheaded media and marketing strategies across multiple categories, including Wines & Spirits, Fashion, and Consumer Goods. I took pride in leading a team of Account Directors, Media Supervisors and.
• Managed $50+ million budget for Sidney Frank Importing Company and Bacardi across four different brand management groups – Grey Goose Vodka, Jagermeister, Bombay Sapphire Gin, Cazadores Tequila.
• Successfully pitched additional Bacardi USA brands and increased client billings for the agency by over 100% in 2 years.
• Negotiated and implemented multi-year sports marketing sponsorships, including exclusive spirits partners of US Open Tennis, Tiger Woods Foundation, and National Thoroughbred Racing Association.
• Established ‘Grey Goose Entertainment’ production entity and built internationally recognized multi-platform branded content programs, including ‘Iconoclasts’ with Sundance Channel, @Radical Media, and Conde Nast Media.

Bachelor Of Science (Bs), Business Management & Marketing

Executive Education, Digital Marketing: Customer Engagement - Social Media - Planning - Analytics