David Tarr

David Tarr Email and Phone Number

Marketing, Communications, and Brand Specialist | High Impact Brand & Marketing Strategies | B2B & B2C Marketing @ TrueBrand
united states
David Tarr's Location
Greater Sydney Area, Australia
David Tarr's Contact Details

David Tarr personal email

About David Tarr

I am a dynamic, client-focused professional who has been at the forefront of the development of creative marketing and communications strategies with a direct impact on the bottom line. With substantial strategic planning experience, I have acquired in-depth awareness of various marketing methodologies, as well as strong brand development expertise. My professional background is varied, drawing a wide range of experience and skills from all my past experiences. I have collaborated with clients from both the private and public sector, handling creative development, brand and marketing strategies for Employee Metrics, Optimus Australia, Men’s Den Australia, Darling Marco Fund, Diversity Dimensions, Charles Sturt University, Sage Australia, Sydney Opera House, and the Canadian Tourism Commission. Acknowledged for my outstanding communication skills, I have built productive relationships with key stakeholders, presenting high quality business insights and strategic recommendations to enact decisions and actions that were meaningful to the business. Please note the following highlights from my career: Demonstrated expertise in formulating and initiating high-impact brand and marketing strategies. Proven expertise in improving business processes to facilitate organisational efficiency and productivity. Track record of enhancing brand image for multiple companies and institutions across IT business services, hospitality, manufacturing, and education.

David Tarr's Current Company Details
TrueBrand

Truebrand

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Marketing, Communications, and Brand Specialist | High Impact Brand & Marketing Strategies | B2B & B2C Marketing
united states
Employees:
8
David Tarr Work Experience Details
  • Truebrand
    Principal
    Truebrand Nov 2013 - Present
    Potts Point, Sydney
    As a Brand Engineer, I am responsible for developing brands and executing marketing strategies. My role focuses on overseeing a wide range of initiatives with the goal of delivering real business benefits. I also provide insight and direction to ensure business and brand objectives are achieved. Projects include:Men’s Den: Executed brand image and developed business name, brand mark, digital and content strategy.Optimus Australia: Conceptualized brand strategy, business name, content strategy, product brand strategy.Employee Metrics: Led development of brand and marketing strategy, and product launch presentation.Darling Marco Fund: Executed brand strategy and brand mark. Diversity Dimensions: Contributed with strategic insights on brand and business strategy, brand identity and guidelines, marketing and communications strategy, website design, content plan, video production. Pelathon Group: Formulated brand strategy for the Oxford Hotel; brand architecture and sub-brands for venues; brand identity for master brand and three sub-brands; marketing and sales strategy.
  • Farm Digital
    Senior Brand Strategist
    Farm Digital Jul 2015 - Oct 2016
    Surry Hills
  • Uberbrand
    Head Of Brand And Communications
    Uberbrand Feb 2012 - Sep 2013
    Darlinghurst, Sydney
    A senior role where I was fully accountable for executing brand development and communication strategies whilst overseeing advertising and media initiatives. I delivered many successful projects, and led evaluation of key metrics to determine effectiveness in terms of market segmentation. Most notable projects include:Charles Sturt University: Conceptualised a campaign launched in 2013Pacific West Brand Strategy: Spearheaded brand strategy for the food services business.Williams United Group Brand & Marketing Strategy: Pioneered the execution of brand strategy to extend SME service offer to corporate entities in the mining and energy sectors.Travel Edge Corporate: Expertly managed brand strategy and communication plan, as well as content strategy for four company websites.Co-op Book Shop Brand Strategy: Pivotal role in executing new visual identity and re-branding.
  • Generation Alliance
    Senior Account Director
    Generation Alliance Oct 2011 - Feb 2012
    Most notable projects include:Brookfield Multiplex: End to end management design and production EOI for the Sydney Entertainment & Exhibition Precinct.Penrith City Council: Management of the Penrith Brand Strategy Project
  • Brandmatters
    Senior Account Director
    Brandmatters Jan 2010 - Oct 2011
    Milson Point
    Most notable projects include:Wesfarmers Insurance: internal brand engagement campaignSage Advertising Campaign: B2B strategy and management of creative and production integrated communications.Sage: SME Business Sentiment Index ReportVero: internal brand engagement campaignSage My Business: market strategy for cloud-based accounting software for small businesses.
  • Consultant
    Brand Marketing Consultant
    Consultant Apr 2009 - Jan 2010
    Sydney
    Worked with key clients, such as City of Sydney Council, Global Tourism, and NSW National Parks.
  • The Topia Project
    Head Of Brand / Senior Account Director
    The Topia Project Mar 2008 - Apr 2009
    Sydney
    I have used my strong development skills to manage creative projects aimed at promoting products and brands. Other responsibilities involved managing a team of two account managers and overseeing development and implementation of offline and online strategies and tactical plans.My most notable project was for the Canadian Tourism Commission, overseeing a $2.4M account secured for three years due to extensive tourism, government, and branding expertise.
  • Book New South Wales
    State Manager
    Book New South Wales Feb 2007 - Mar 2008
    Spearheaded initiatives aimed at growing client base, successfully acquiring 20,000 product providers. Furthermore, I designed the website and implemented an appropriate strategy to boost traffic and customer acquisition.
  • Consultant
    Strategic, Planning & Brand Strategy
    Consultant Aug 2006 - Feb 2007
  • Sydney Opera House
    Group Manager Tourism Strategy & Development
    Sydney Opera House Oct 2005 - Jul 2006
  • Tourism Nsw
    Manager Destination Services
    Tourism Nsw Feb 2002 - Oct 2005
  • Innovative Tourism
    Strategy, Marketing And Development
    Innovative Tourism 1995 - 2002

David Tarr Skills

Brand Development Marketing Strategy Integrated Marketing Marketing Strategy Marketing Communications Advertising Digital Marketing Digital Strategy Direct Marketing Market Research Corporate Communications Strategic Communications Strategic Planning Lead Generation Email Marketing Marketing Management Copywriting Product Management Strategic Partnerships Branding And Identity Corporate Branding Brand Management Brand Architecture Creative Direction

Frequently Asked Questions about David Tarr

What company does David Tarr work for?

David Tarr works for Truebrand

What is David Tarr's role at the current company?

David Tarr's current role is Marketing, Communications, and Brand Specialist | High Impact Brand & Marketing Strategies | B2B & B2C Marketing.

What is David Tarr's email address?

David Tarr's email address is da****@****ail.com

What are some of David Tarr's interests?

David Tarr has interest in Enjoying Every Moment Of Everyday, Carpe Diem.

What skills is David Tarr known for?

David Tarr has skills like Brand Development, Marketing Strategy, Integrated Marketing, Marketing, Strategy, Marketing Communications, Advertising, Digital Marketing, Digital Strategy, Direct Marketing, Market Research, Corporate Communications.

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