David Tarr Email & Phone Number

Potts Point, Sydney

As a Brand Engineer, I am responsible for developing brands and executing marketing strategies. My role focuses on overseeing a wide range of initiatives with the goal of delivering real business benefits. I also provide insight and direction to ensure business and brand objectives are achieved. Projects include:Men’s Den: Executed brand image and developed business name, brand mark, digital and content strategy.Optimus Australia: Conceptualized brand strategy, business name, content strategy, product brand strategy.Employee Metrics: Led development of brand and marketing strategy, and product launch presentation.Darling Marco Fund: Executed brand strategy and brand mark. Diversity Dimensions: Contributed with strategic insights on brand and business strategy, brand identity and guidelines, marketing and communications strategy, website design, content plan, video production. Pelathon Group: Formulated brand strategy for the Oxford Hotel; brand architecture and sub-brands for venues; brand identity for master brand and three sub-brands; marketing and sales strategy.

Surry Hills

Darlinghurst, Sydney

A senior role where I was fully accountable for executing brand development and communication strategies whilst overseeing advertising and media initiatives. I delivered many successful projects, and led evaluation of key metrics to determine effectiveness in terms of market segmentation. Most notable projects include:Charles Sturt University: Conceptualised a campaign launched in 2013Pacific West Brand Strategy: Spearheaded brand strategy for the food services business.Williams United Group Brand & Marketing Strategy: Pioneered the execution of brand strategy to extend SME service offer to corporate entities in the mining and energy sectors.Travel Edge Corporate: Expertly managed brand strategy and communication plan, as well as content strategy for four company websites.Co-op Book Shop Brand Strategy: Pivotal role in executing new visual identity and re-branding.

Most notable projects include:Brookfield Multiplex: End to end management design and production EOI for the Sydney Entertainment & Exhibition Precinct.Penrith City Council: Management of the Penrith Brand Strategy Project

Milson Point

Most notable projects include:Wesfarmers Insurance: internal brand engagement campaignSage Advertising Campaign: B2B strategy and management of creative and production integrated communications.Sage: SME Business Sentiment Index ReportVero: internal brand engagement campaignSage My Business: market strategy for cloud-based accounting software for small businesses.

Sydney

Worked with key clients, such as City of Sydney Council, Global Tourism, and NSW National Parks.

Sydney

I have used my strong development skills to manage creative projects aimed at promoting products and brands. Other responsibilities involved managing a team of two account managers and overseeing development and implementation of offline and online strategies and tactical plans.My most notable project was for the Canadian Tourism Commission, overseeing a $2.4M account secured for three years due to extensive tourism, government, and branding expertise.

Spearheaded initiatives aimed at growing client base, successfully acquiring 20,000 product providers. Furthermore, I designed the website and implemented an appropriate strategy to boost traffic and customer acquisition.