David Thomison Email & Phone Number

Nashville, Tennessee, United States

Greater Nashville Area, TN

• Responsible for leading onsite team at Dollar General in Nashville TN, implementing custom and syndicated data insights at one of the nation’s largest and fastest-growing retailers.
• Applying strategic research to guide retail product assortment
• Collaborating with client to utilize consumer segmentation across all facets of business
• Assessing promotional impact in key consumables product categories
• Recommending optimal brand selection based on market share, loyalty, and risk

Greater Nashville Area, TN

• Managed corporate market research function, providing actionable insights on apparel industry, brands, retailers and consumers. Responsible for designing, implementing, managing, and reporting market research for one.
• Created new syndicated research services across four product categories.
• Supported cross-functional teams with consumer insights and market conditions, meeting information needs for additional business units without incremental staffing.
• Developed POS reporting system across multiple retailers and in aggregate, to identify strengths and problem styles.
• Moderated dozens of focus groups among diverse populations.
• Led category management team, incorporating research data to assist retailers in successful consumer marketing.Expertise in both syndicated market data and custom primary research among consumers, with consistent focus.