David Tice Email & Phone Number

Since 2019, I have been consulting for Hub Entertainment Research, mining insights about the intersection of technology and entertainment. After a "first career" in aerospace engineering, since 1994 I have specialized in media research and am currently an independent consultant and writer specializing in media.From 1994 through 2017, I oversaw the design, implementation, and analyses of syndicated and custom media research projects for GfK,Knowledge Networks 2001-2011, and Statistical Research, Inc. (SRI) 1994-2001. Research topics have included media technology, Internet and mobile use, and many aspects of media content and advertising, including sports, entertainment, and news. My clients include many well-known television networks, sports leagues, and ad agencies.I directed The Home Technology Monitor™ – a benchmark measure of media equipment and services in the home – from 1995 thru 2017. This research series gave me a unique vantage point to observe the emergence of new digital technologies in the home, consumers’ perceptions of these new technologies, and their marketing/advertising potential.I have frequently presented research findings at research conferences and have been called upon by major media outlets and trade journals – including The New York Times, The Los Angeles Times, The Wall Street Journal, The SportsBusiness Journal, TV Week, Broadcasting & Cable, MultiChannel News, Media News Daily, MSNBC, CNBC, and CBS Radio – to provide comments and background for news articles and features.In 2015, I was a finalist (with the CRE), for the 2015 IIR Media Conference Case Study Award. In 2009, I received the first place award in the CTAM Research Case Study Awards (with NBC) for research associated with the 2008 Olympics. And, in 2007, I was a CTAM Research Case Study Award finalist (with FSN) for research around the value of viewing of home sports teams on regional sports networks.Specialties: media research, television research, sports research, advertising research, sponsorship research, technology research, questionnaire design, research analysis, commentary

Listed skills include Advertising Research, Market Research, Media Research, Quantitative Research, and 16 others.