Simplifying category development to boost your sales. I'm an experienced Category Director and commercial leader with 25 years spent in 5 blue-chip companies working across 20 diverse categories.Early roles in Buying, Selling and Brand Marketing led me to Category Development & Shopper Marketing which have been my constant passion for the past 20 years.As a strategic thinker and people leader, I've led numerous high performing teams to deliver sustainable brand, private label and category growth.As a presenter and chair of shopper insight conferences across Europe and the USA, my view is that many Category plans are not targeted enough on ‘shopper’ insights as I believe it’s the ‘shopper’ who lies at the heart of successful commercial strategy. At Catology Consulting, we tailor our services to suit your specific business needs, offering an agile, no-nonsense and practical approach. Our focus is to help enhance your team’s capability as well as delivering long-lasting category-led solutions.We’ve had years of delivering wins for the shopper, category and the retailer 'at the sharp end'. We’ve worked with trading teams at multiple levels at every major UK retailer and can translate this real life experience into actionable insights to help transform your business's performance. Our range of services are designed to fit any size of manufacturer or retail organisation and include:Category Development | Commercial Planning | Category Vision | Category- Shopper Marketing- & Channel Strategy | Range Management & SKU Optimisation | In-store layout | Team Capability Assessment | Coaching | Category Based Selling |Training | Conference Speaking & ChairWe pride ourselves in being 'down to earth' experts, providing clear, actionable recommendations in an easily accessible way for commercial benefit.If you'd like an exploratory chat, then please call me on 07908-729742 or email me at david@catologyconsulting.com. I'd be delighted to chat to you!