David Mok Email & Phone Number

Boston, MA, US

San Diego, CA, US

CORPORATE PROFILE: illumina is a $3.5B biotechnology company and a global leader in genomics with 7,000 employees.RESPONSIBILITY PROFILE: Recruited to illumina to transform the company's pricing practices. I report to the Chief Marketing Officer with global pricing responsibilities from strategy to execution for the entire portfolio of products and.

Basking Ridge, NJ, US

CORPORATE PROFILE: Verizon is a $130B telecommunications conglomerate with 130,000 employees.RESPONSIBILITY PROFILE: While I was with Verizon, I managed a $5M OPEX, $15B Revenue Goal and over 20 employees. I led the mobile wireless, telematics, fixed wireless, & fiber optics pricing and promotions strategy. ACHIEVED IN THIS ROLETEAM LEADERSHIP / COACHING /.

New Brunswick, NJ, US

• CORPORATE PROFILE: Johnson and Johnson is an $80B Consumer Health Product, Medical Device and Pharmaceutical Company with 130,000 employees. RESPONSIBILITY PROFILE: In my most recent role, I reported to the Vice.
• Half a decade of industry pressure in the US Orthopedics business introduced a new market dynamic. Promoted and charged with securing and bolstering revenue through pricing strategy. The VP of Marketing promoted me and.
• Investigation revealed years of missed revenue opportunities from price setting. I aggressively raised list prices across the product portfolio with some ranging from 25% to over 100% delivering $30M to $50M per year.

New Brunswick, NJ, US

• ACHIEVEMENTS CONTINUED NEW MARKET PENETRATION
• J&J acquired a Neuromonitoring startup company with an innovative surgery technology (SENTIO), but it struggled with market positioning and pricing for ~12 months. I collaborated with marketing leadership to transform.
• My investigation revealed price declines of 3% per year due to macro changes in the healthcare industry, requiring astronomical growth rates to sustain profit levels. To combat this, I created a new revenue stream by.
• Change is difficult as many teams failed over the years attempting to implement versions of guarantee customer spend. My team innovated a subscription / procedure bundle pricing model which is the first in orthopedics..
• In a matrix organization, teams with varying priorities and agendas can be frustrating and result to sub-par performance. In my department, the "interaction magic" comes from operating using a "Team of Teams" approach.

New Brunswick, NJ, US

• ACHIEVEMENTS CONTINUED GO-TO-MARKET STRATEGY
• Strategic pricing could be set or guided by product managers, but vast majority don't spend time nor possess best practices and resort to cost-plus price setting, leaving millions in revenue and profits on the.
• I was commissioned by the National Sales Director to produce a strategy to convert physicians to a higher price-point product, thereby halting a -11.3% price deficiency ($26.7M revenue). Over 60 days, I identified gaps.
• Profits were in decline due to legacy revenue-sharing terms with an alliance partner, threatening the termination of the partnership. My team and I identified the issues and created a mutually beneficial profit-share.

New Brunswick, NJ, US

• RESPONSIBILITY PROFILE: Reporting to the Vice President of Marketing, as Worldwide Director, I possessed a $1M OPEX, $1M CAPEX, $2B Revenue Goal and 2 employees with 1 direct. I managed pricing strategy, encompassing.
• As hospitals were pressured to reduce costs, prices eroded on products by as much as -9%. The VP of Marketing recruited and retained me to initiate a turnaround. The first 90 days, I created a brand ladder with.

New Brunswick, NJ, US

• RESPONSIBILITY PROFILE: In my first role with J&J, I reported to the Vice President of Marketing with a $1B Revenue Goal. My duties included pricing strategy encompassing new product launches and our entire product.
• Healthcare industry reform is pressuring hospitals to reduce costs and one focus area is spine implants where nearly every customer contract for renewal are negotiated with deeper discounts. The contract pricing.
• PROS Enterprise Pricing software was selected by J&J to replace antiquated, time-consuming methods affecting proper pricing due diligence. I was charged by the VP of Marketing to lead a company-wide implementation. Our.

Fremont, CA, US

• CORPORATE PROFILE: Seagate is a $10B Data Storage Manufacturing Company with 40,000 employees. RESPONSIBILITY PROFILE: While I was with Seagate, I reported to the Senior Director, Product Line Management with a $1M.
• I was recruited and tasked by leadership to improve unacceptable 5% gross margins. I navigated change-resistance to create a cost and pricing tool using profit optimization science and customer specific costing.
• For years, an imprecise global quarterly revenue planning created frustration for functional leaders and hindered financial planning. Regional differences and disparate pricing made price forecasting impossible. I.
• Due to pricing exception volatility, administrative attrition skyrocketed in the Asia-Pacific region. Segmented the region into countries, transformed pricing to be country-specific, and used data from the region as a.

Fremont, CA, US

• ACHIEVEMENTS CONTINUED PRICING STRATEGY
• Price setting, promotions, planning, and roadmap were not maximized and conversations were driven by sales, which led to missed revenue and profit opportunities. Secured executive alignment on the strategic price plan.
• Evaluating a customer opportunity took hours to days frustrating sales, creating leadership anxiety, and risk losing the deal. In 30 days, developed a customer specific costing and waterfall pricing model, enabling.

San Jose, CA, US

• CORPORATE PROFILE: Xilinx is a $2B Fabless Semiconductor Company specializing in Programmable Logic products with 3,000 employees. RESPONSIBILITY PROFILE: I reported to the Director of Vertical Markets, Wired.
• Xilinx developed relationship with a new intellectual property (IP) company but struggled for months to work out the engagement model. Investigated and secured alignment on pricing, partner royalties, contract.
• Different views of market opportunity and growth often lead to unproductive debates. Created worldwide marketing's 1st market framing model for 50% of the business to help identify growth opportunities and facilitating.

San Jose, CA, US

• RESPONSIBILITY PROFILE: In this role, I reported to the Director of Pricing and Business Strategy with a $1.8B Revenue Goal and 1 direct employee. I managed pricing strategy for all new product launches.ACHIEVED IN.
• Low volume orders in the distributor channel were discounted more than select high volume orders, leading to profit erosion. My investigation revealed channel conflict, so I raised list prices and restructured the.
• A 10% win rate in the consumer segment with new products was standard, despite Xilinx' market leader status. Investigated a segmentation pricing approach to position against several different competing technology and.
• An outdated price book system caused frequent price setting errors and limits flexibility in channel pricing strategy. Our team specified, designed, evaluated, and rolled out Vendavo's enterprise pricing system across.
• Information within the ERP is insufficient to assess the pulse of our market. Improved significantly the design win/loss analysis and reporting including the reasons. Developed a quarterly process representative of.

San Jose, CA, US

• RESPONSIBILITY PROFILE: In my first role with the company, I reported to the Senior Product Manager, Advanced Products Division with a $250M Revenue Goal, and I rolled out new, high-performance programmable.
• Product availability information is both fragmented and inaccurate leading to field confusion and even communicating wrong messages to customers. Designed a significantly better and highly efficient product.

Waterford, CT, US

CORPORATE PROFILE: Sonalysts is a technology services company specializing in submarine sonar systems and airborne, surface, subsurface and land-based navy systems. RESPONSIBILITY PROFILE: I reported to a group leader responsible for operations consulting. I performed in-depth research & analysis, providing lessons learned & recommendations to improve.

Washington, DC, US

CORPORATE PROFILE: The naval branch of the United States Military.RESPONSIBILITY PROFILE: I conducted missions vital to the national security of the United States and led various engineering, weapons, operations, & navigation teams as part of a small military community operating at incredibly high standards. I am part of Admiral Rickover's "Navy Nuke".

Gained Practial Solutions To Business Challenges, Studied Under Renowed Professors Such As Clayton Christensen And Michael Porter

Adjunct Lecturer, Executive Education

Master Of Business Administration (Mba), Entrepreneurship

Master Of Science (Ms), Mechanical Engineering

Bachelor Of Science (Bs), Mechanical Engineering