David Tsang Email & Phone Number

Shenzhen, Guangdong, China

Global HQ Lead Copywriter on English product marketing copy for flagship devices across all our regional markets (NA/EU/IN). OnePlus global keynote scriptwriter: • OnePlus OxygenOS15 | Special Launch Event ➤ y2u.be/8mQlLdLxrRE• OnePlus 12 Series 'Smooth Beyond Belief' 2024 | Delhi Launch ➤ y2u.be/826ZIc2Z-wk• OnePlus Open 'Open for Everything' 2023 | Mumbai Launch ➤ y2u.be/3BWGx8td9OE• OnePlus 11 ‘Cloud 11’ 2023 | New Delhi Launch ➤ y2u.be/SbaHlJGHaaE (3m views)• OnePlus 10T & OxygenOS 13 ‘Evolve Beyond Speed’ 2022 | NYC Launch (feat. Pete Lau, Founder) ➤ y2u.be/ZVm29xvM6VI• OnePlus 10 Pro ‘Capture Every Horizon’ 2022 | Global Launch (feat. Pete Lau, OnePlus Founder & Global CEO) ➤ y2u.be/_a-7gHAvNNQ (1m views)• OnePlus 10R ‘More Power to You’ 2022 | India Launch (feat. Navnit Nakra, former India CEO) ➤ y2u.be/Lzg_berpNAIProduct page author (30+): • Smartphones | OnePlus Nord 4, OnePlus 12 Genshin, 12, 12R, OnePlus Open, 11 Concept, 11, 10T, 10R, 10 Pro, 9RT, 9 Pro, 9 & 8T• Audio | OnePlus Nord Buds Pro 3, Buds Pro 3, Wireless Buds Z2, Buds Z2, Buds Pro & Buds Z • Other | OnePlus Pad 2, Pad Go, Pad, Keyboard 81 Pro, Q2 Pro/Y1S/Y1S Pro TV, OnePlus Watch, OnePlus Band and OxygenOS 13-15• Global product taglines inc. 'The Shape of Power', 'Evolve Beyond Speed', 'Capture Every Horizon' & 'Smart Everywear' Lead for copy-based asset dev: • VO script inc. OnePlus Open BTS ➤ y2u.be/schL1ye4ZVI & OnePlus Concept 11 ➤ y2u.be/ML0IpR1byEE• Campaign ideation & briefs, inc. Brand Anniversary Campaigns, dozens of Product Pre-Launch & Launch Landing Pages, etc • Post-production video asset copy (inc. hundreds of supers & disclaimers) for OnePlus Open/12/11/10/9 Series, Audio, IOT, etcLeading creative copy direction, storytelling & concept dev:• Global Industrial Design: CMF Colors, Product Feature Names, Unboxing Welcome Letters, Packaging Copy & Retail Display Stands• Smartphone UI inc. Retail Demo Mode• E-com: Global landing page, OnePlus Store, etc

Shenzhen, Guangdong, China

Company’s chief English copywriter/editor; responsible for marcom on 10+ websites, including Gearbest.com. Categories comprise: branded consumer electronics, apparel (men & women), FMCG, etc. Successfully integrated branding strategy, marketing and communications across multiple channels.Cross-Functional Creative Copywriting Work • Primary English Content liaison with Operations, Market Research, PM & Design Teams• Created and completed copywriting standards project, applied across entire company• Social media engagement: Facebook ads/posts and YouTube voiceover scripts to convey brand vision to drive sales/traffic with external stakeholders• Enhanced English SEO (SEM/PPC) content to improve ROI via data analytics/metrics• Mobile app dev (GearBest, Zaful, Dresslily & Rosegal): UI optimization, usability testing, content QA, App Store Description, What’s New & App Review feedback draft • Product Department: Authored SKU title/description, disclaimer and FAQ guidelines• Partnership collaboration for BD: Developed Affiliate Program (20K members), Blogger Program, Vlogger Community and Reward Points Schemes• Brand dev: domain/brand name formulation, origin story creation & website launches• Awarded: Outstanding Contribution Employee Award in 2018Fast-paced Digital Content Creation: • Promotional banner copy: homepage, category, brands, featured SKU & special promos • Weekly EDM dispatch: content optimization for 10+ weekly newsletters (5m subscriber base, driving up to US$300K per email)• Continuous website UI/UX/design streamlining • Campaign design/concept consulting: theme, activity scope & deadlines• Mentoring and guiding local teams on English copywriting/marketingMiscellaneous Online Publications: • Chief Editor, GearBest Blog: Proof/edit output of 10+ team (up to 90K words/mnth)• Authored 60+ Wordpress tech blog articles and press releases via PRWeb and SBWire • Community content QA, inc. deals forums (e.g. Ozbargains, Slickdeals, HUD, etc)

Shenzhen, Guangdong, China

Featured English Copywriting Projects:• Authored dozens of corporate documents: IT training manuals, process workflow maps, org charts, business plans, investor relations, and policy sets for directors• Wrote Company Manual, Foreign Staff Manual, Onboarding Guide, Personal Development Plans, Recruitment PR & Job Ads • Website editor for English content on official site to promote B2B and B2C business channels in key international markets, esp. Europe and North AmericaMajor Areas of Responsibility:• Company-wide policy, strategy and business process consultant to company Directors• Chairman of weekly management meeting: all department managers and team leaders• Head of recruitment for foreigners/managers: designed company’s recruitment model• CV HK Office Project: sourced office site location and negotiated lease value of HK$1.2m• Workflow/systems mapping and business development across company departments: Product, Sales, Marketing, Logistics operations, Finance, IT and major HR projects• Main contact person with foreign overseas offices: HKSAR, UK, Croatia and USA

Belfast, United Kingdom

Major Areas of Responsibility:• Line manager for 20 staff across three office sites servicing 300+ clients• HR capital management (full spectrum) inc. recruitment, C&B and performance• Project management lead in key projects, business processes and change management• Strategic policy development, workflop mapping and optimisationInternal marketing, online and offline copywriting• PR and Marketing Co-ordinator, including acting as lead graphic designer• Print media content creation for leaflets, recruitment posters, bulletins & service promos• Management-level clinical meeting minutes, policy initiatives, and research white papers• Authored annual business development plans on behalf of senior management

Master Of Business Administration - Mba

Management

Bachelor Of Science - Bs, Psychology