David Tsang Email & Phone Number

Shenzhen, Guangdong, China

• Global HQ Lead Copywriter on English product marketing copy for flagship devices across all our regional markets (NA/EU/IN). OnePlus global keynote scriptwriter:
• OnePlus OxygenOS15 | Special Launch Event ➤ y2u.be/8mQlLdLxrRE
• OnePlus 12 Series 'Smooth Beyond Belief' 2024 | Delhi Launch ➤ y2u.be/826ZIc2Z-wk
• OnePlus Open 'Open for Everything' 2023 | Mumbai Launch ➤ y2u.be/3BWGx8td9OE
• OnePlus 11 ‘Cloud 11’ 2023 | New Delhi Launch ➤ y2u.be/SbaHlJGHaaE (3m views)
• OnePlus 10T & OxygenOS 13 ‘Evolve Beyond Speed’ 2022 | NYC Launch (feat. Pete Lau, Founder) ➤ y2u.be/ZVm29xvM6VI

Shenzhen, Guangdong, China

• Company’s chief English copywriter/editor; responsible for marcom on 10+ websites, including Gearbest.com. Categories comprise: branded consumer electronics, apparel (men & women), FMCG, etc. Successfully integrated.
• Primary English Content liaison with Operations, Market Research, PM & Design Teams
• Created and completed copywriting standards project, applied across entire company
• Social media engagement: Facebook ads/posts and YouTube voiceover scripts to convey brand vision to drive sales/traffic with external stakeholders
• Enhanced English SEO (SEM/PPC) content to improve ROI via data analytics/metrics
• Mobile app dev (GearBest, Zaful, Dresslily & Rosegal): UI optimization, usability testing, content QA, App Store Description, What’s New & App Review feedback draft

Shenzhen, Guangdong, China

• Featured English Copywriting Projects:
• Authored dozens of corporate documents: IT training manuals, process workflow maps, org charts, business plans, investor relations, and policy sets for directors
• Wrote Company Manual, Foreign Staff Manual, Onboarding Guide, Personal Development Plans, Recruitment PR & Job Ads
• Website editor for English content on official site to promote B2B and B2C business channels in key international markets, esp. Europe and North AmericaMajor Areas of Responsibility:
• Company-wide policy, strategy and business process consultant to company Directors
• Chairman of weekly management meeting: all department managers and team leaders

Belfast, United Kingdom

• Major Areas of Responsibility:
• Line manager for 20 staff across three office sites servicing 300+ clients
• HR capital management (full spectrum) inc. recruitment, C&B and performance
• Project management lead in key projects, business processes and change management
• Strategic policy development, workflop mapping and optimisationInternal marketing, online and offline copywriting
• PR and Marketing Co-ordinator, including acting as lead graphic designer

Master Of Business Administration - Mba

Management

Bachelor Of Science - Bs, Psychology