Managed the pitch and appointment of a new digital agency and delivered a digital strategy including an optimised website and social media presence across Facebook and Twitter. Agency: Spinnaker DirectManaged the 2011 Patak’s PR campaign, recruiting the services of Dhruv Baker (Masterchef 2010 winner) and Susy Aktins (wine expert) to work with Anjlai Pathak (Brand Ambassador) to create recipes and wine pairings for 3 key media events, online and advertorials in food and lifestyle publications. Agency: 360 CommunicationsManaged the successful delivery of NPD projects in the U.K, U.S and Australian markets.

Demonstrated excellent management of the PaintPod portfolio, covering advertising, PR, returns, spare parts order process and internal communication and the launch of PaintPod Compact.Managed the 08 / 09 Dulux media plan, working with our media partners The Sun and ITV on the ‘What would you change?’ campaign. Personal responsibility for the implementation and PR amplification of the ‘Paint for Change’ campaign with The Sun. Agency: MediaComAwarded the CEO Award, 2008 ‘for launching a new era in sustainability and performance in paint’ by leading the development and launch of Dulux’s first sustainable paint range, ‘Ecosure’, and gaining key specifications from sustainably-minded companies such as M&S. Agencies: Echo Brand Design, Refinery

Short-listed for ICI Paints internal ‘Drive for Results’ Award, 2006.Developed a new brand strategy, positioning and Media Neutral Idea and delivered an internal and external Communications Campaign to support the repositioning. Agency: Think TankBriefed, managed and delivered the re-livery of the Glidden Brand (130+ skus). Agency: jkr