• Visualizing and creating graphics including illustrations, logos, and layouts.• Shaping the visual aspects of agency website, books, magazines, product packaging, and exhibitions.• Serves as agency photographer• Identifies channels of promotion, distribution, or advertising of products or services.• Conducts market research through studies or surveys to target specific groups, determines the effectiveness of marketing activities, recommends enhancements or refines marketing strategies. • Analyzes data to identify customer needs and buying habits, potential customers, future marketing trends, or market expansion.• Studies and collects data on economic, social, and political factors affecting markets.• Maintains awareness of competitors and positioning of new products or services to be competitive.• Writes, edits, and distributes marketing or advertising materials including publications, newsletters, pamphlets, brochures, and other promotional activities. • Represents the agency in marketing or advertising activities such as meetings, press conferences, or other promotional events.• Prepares a variety of reports.

• Support an overall brand strategy for clients by developing a variety of communications pieces across a variety of channels, including web pages, product data sheets, promotional fliers, advertising, email blasts, blog articles and social media engagement • Create and assist with marketing campaigns, maintaining contact lists, drafting communications (including press releases, fliers, and emails), generating, and analyzing reports and other similar tasks • Serve as project manager for multiple marketing campaigns • Write and edit the content and structure of a wide range of written and visual materials • Develop and execute digital content strategies to align with client audience behaviors, goals, and key messages to drive engagement • Plan and execute marketing seminars • Oversee graphic design team creating an effective brand presence for clients across all channels, including logos, printed materials, signage, websites and branded promotional items • Conduct research on client competitors and related markets• Identify and coordinate company presence at various promotional events during the year, including logistics arrangements, support for attending employees, registration & conference services and attending events when needed• Oversee all photography and video projects • Plan, shoot, and edit photos/videos to be used for projects such as social media, websites, and digital advertising • Work with clients on-site to manage photography sessions and video shoots • Maintain photo/video equipment • Transport, set up, and operate production equipment, including audio and lighting equipment • Keep track of industry trends and advancements in the field of photographic and videographic editing • Use artistic skills to enhance projects to create visual stories for clients

• Provided accurate and appropriate communication relating to district goals, objectives, programs and initiatives• Coordinated and developed press releases, media advisories, public service announcements, billboards and advertisements for local and national media outlets, district agencies and organizations and the Caesar Rodney community• Served as administrator for the district’s social media program (Facebook, Twitter, Instagram)• Further developed and implemented a community information campaign that further enhances the district’s public image• Coordinated with the ongoing design and updates of the district’s website and ensure the content is accurate and up-to-date• Prepared promotional materials for district and school programs and initiatives• Provided photographic support for district and school events while creating an archival system for immediate retrieval when needed• Produced and administered the quarterly The CR Report publication, to include coordinating and writing stories, programs and events, printing and distribution of copies to all district schools and the community• Produced PowerPoint presentations and slideshow videos to be used for the promotion of district programs and initiatives• Created tributes, proclamations, certificates and other written materials as needed to promote and highlight individual, team and school achievements• Served as District spokesperson in day-to-day operations while also providing crisis communications to the media and community in rapidly changing internal or external demands, situations or conditions in order to keep community aware and informed

• Served as senior photographer taking creative, professional photos on multiple assignments daily• Maintained digital equipment• Worked closely with media contacts• Archived digital records & photos• Hired & supervised freelance photographers• Edited all photos taken by AP photographers, reporters & editors using Photoshop• Provided design skills through the creation of layouts, graphics, maps & illustrations• Wrote, researched and prepared news articles if needed

• Taught Photography I and II courses• Developed lesson plans and created challenging assignments for students

• Designed & produced print and web advertisements• Worked closely with sales professionals interpreting their ideas into effective advertisements which generated profits for their customers• Supervised team of artists

• Scanned and edited photographs in prepress department for daily newspaper