Lead Marketing Strategy & Campaigns: I spearhead brand awareness, community engagement, and lead generation at Haverton Homes. I lead a small team across digital, email, content, social media, events, and partner marketing to create data-driven, omnichannel campaigns that nurture leads and drive business growth.

The Alspec Group, a leading Australian private company, boasts a staff of 750 across 14 locations nationwide, featuring a diverse range of products and brands I was tasked with conducting a comprehensive evaluation of their digital presence and customer journey, ensuring that all touchpoints delivered a consistent message to capitalize on business growth prospects.Responsibilities• Increasing awareness of ALSPEC’s products and brands to key target audiences of architects, and fabricators.• Create and execute digital acquisition campaigns for new product sales launches and partnership programs.• Manage the company's social media program and all associated content for all digital communications including EDM communications.• Managed 10-plus ALSPEC group product and e-commerce websites with agency partners, ensuring optimal website functionality and user experience.• Conduct ongoing data analysis and generate monthly reports on all key digital metrics.• Manage the digital marketing team and associated budget, ensuring efficient operations and maximum ROI.• Developed and manage all paid advertising and website SEO to increase website traffic and sales leads.Accomplishments• Successfully undertook a brand audit and developed a new digital and social media marketing strategy.• Grew social media following by 25%, and engagement by 45% achieving a substantial increase in brand awareness reaching over 2.5 million people + 35 % on the previous year.• Delivered an increase in the following yearly website performance metrics:• 20k visits +15%, 188k users +14%, 15k content downloads +25%, 36k registration +14%• Delivered 3,500 leads via Ad Words Campaign for ALSPEC Invisi-Gard security door brand.• Developed and implemented a comprehensive company marketing dashboard, providing insightful data to inform digital strategy and business decision-making.

Based in the heart of Sydney's startup hub Evolve started life as an agile social media marketing agency that grew into a comprehensive digital agency offering specialised services in strategy and planning, social media management, campaign development, influencer marketing content marketing, and video production for a diverse selection of B2B and B2C clients. Responsibilities• Research and planning for client marketing campaigns and programs.• Development and execution of all digital strategy, marketing campaigns as well as ongoing social media management programs for clients. • Developed and maintained relationships with clients, stakeholders and vendors, managing all aspects of client communication. • Kept abreast of the latest tools and technologies working across a wide range of marketing automation software and project management tools to facilitate the smooth running of all client accounts. • Managed all aspects of client reporting to maintain transparency and provide meaningful business insights to highlight the ROI of all marketing activities performed. • Performed market research, and competitive analysis using the latest social media monitoring toolS.• Managed all new business development and the company’s operations, finances, and resources to ensure profitability and growth. Accomplishments• Grew Evolve into one of Sydney's top-tier social media and digital agencies• Introduced the global communication event, Social Media Week, to the Australian audience, leaving an unforgettable mark on the Sydney digital marketing community.• Developed and executed a wide range of innovative digital marketing and social media campaigns for a range of high-profile clients such as The Waratahs Rugby Club, Rebel Sport, Meriton Sanitarium Foods, Malfy Gin, Sculpture by the Sea, NSW Education, Fiji Water, Meriton Homes, National Parks and Wildlife Foundation.

ResponsibilitiesTo advance PPR’s position as an ANZ premier public relations consultancy in digital and social media. • Client consulting- leading the delivery of PPR’s offering within digital and social media • Planning -Developed a national business plan and ensured each of the PPR offices had measurable plans that guided operational success within Digital & social media. • Business development • Product development and review of existing products within PPR’s digital and social media offering.• Training -Create and deliver training modules to Consultants as required• Leadership-internal and external leadership to promote the PPR name• Online reputation managementProjects • Full social media and digital product development & credentials• Hills Industries digital & social media strategy • Australian Year of the Farmer Digital strategy• Musiah online launch digital strategy• Launch of the digital blog• Launch of an internal social media training workshop program• Launch of digital research product to our clients via UK service Trufflenet Pitches- Microsoft Windows phone, DFAT Korean Expo, Dinkos, AGL 175th Anniversary, Lavazza, NBN, Oracle, Qualcom, Northern Territory Tourism, Rabobank ClientsNoni B ,Hills industries, AGL, Microsoft, Dell, AGL, Officeworks, Dewalt, DFAT, Roche, Randstad, Reckitt Benckiser NZ, Emirates, McDonalds.

Company focus A word of mouth marketing company that integrates the power of social media with digital marketing. Responsibilities Working in conjunction with Regional Director undertaking the following: · Social media audit· Strategy design & strategy· Content planning& idea generation· Business case development· Implementation & delivery· Accomplishments Strategy formulation for a variety of B2B & B2C projects which are still in progress which include the following industries: B2C -Motor vehicles & online gambling B2B Telecommunications & software Professional services-Law & Accounting.

ResponsibilitiesWorking alongside the Group account Director and Part of the Tourism Australia team my responsibilities include: Client Service- Driving strong relationships with middle to senior level marketing personnel.Agency output -Generating innovative digital solutions.strategy, management, production and support advisory to global partners. Integration- with the TTL TA team and wider agency account services team.Sharing- Proactively and passionately sharing digital marketing knowledge, and expertise amongst other members of the digital and wider agency staff.Accomplishments -The successfull roll out of a number of global sites as part of the 'Nothing like Australia" global campaign.-The successful pitch of social media activation ideas for the Ophra Winfrey Australian Visit. -Strategy & digital advisory for the forthcoming No Leave no life campaign. Clients: Tourism Australia - www.nothinglikeaustralia.com.au & http://www.noleavenolife.com/

ResponsibilitiesWorking alongside the managing director of digital my responsibilities include: Client service- Driving strong relationships with middle to senior level marketing personnel who have responsibility for a group of brands or a division. Assist Managing Partner & Creative in the delivery of business KPI’sAgency output - Generate innovative digital solutions based on unique consumer insights. Lead the preparation of client presentations and documents.Integration- with the digital production and wider agency account teamManagement- Delivering leadership and maintaining the motivation of direct reports.Sharing- proactively and passionately sharing digital marketing knowledge, opportunities and expertise amongst other members of the digital and wider agency staff.Clients Virgin Mobile,Paypal, LG

Responsible for managing web based projects on time and on budget. helping develop online strategies ,managing client relationships, driving new business opportunities ,assisting with pitches and delivering marketing and web development project across a wide range of clients.Clients-Qantas,National Panasonic,Telstra,

building, strategic planning, brand and project management, creative, PR, corporate sponsorship and all legal and financial control.• Marketing and promotion for a range of international tours by artists and DJ alike including John Digweed, Carl Cox, LTJ Bukem ,Chicane, Ferry Corsten, Robert Miles, Miguel Miggs, and John ‘00’ Flemming . • Established the following dance brands Nukleuz Records, Naked Music, Looking Good Records.

Retail • Supervision of all the day-to-day business: including buying and selling, stock management, personnel skills, cash flow management, forecasting and marketing.• Marketing included in store promotions such as P.A’s by DJ’s / artists, regular Zoom parties to promote the shop and advertising in print media. Artists used the shop as a backdrop for interviews and promotional videos. Label • Record production, budgeting, scheduling, artist liaison, marketing, licensing, contract negotiation and managing the label as an entity with a specific sound and image in mind. Accommplished• Helped establish Zoom as one of the UK most respected and pioneering dance retailer and label at the height of the UK dance music revolution. –• Over the years, our client list included many luminaries at the forefront of Dance music such as Goldie, Leftfield, The Prodigy, The Chemical Brothers, Underworld, Sven Vath, John Digweed, Sasha, Carl Cox, Boy George, Danny Rampling, Judge Jules, Pete Tong, Derrick May and many others.• Responsible for a string of successful releases that launched the careers of artists and DJ alike.e.g. Mood swings-‘Spiritual High’, Leftfield,-the hunter, & Sourmash –Pilgrimage to paradise.