David Westlund Email & Phone Number

Beaverton, Or

· Responsible for expanding and managing our Digital Services division including web dev, on & off page SEO, local SEO, social media content creation, posting & ads, polygonal targeting attribution, search engine marketing and display advertising.· Facilitate quarterly client check-ins, as well as yearly Brand Marketing Planning meetings to review previous years' efforts, gain feedback and realign/revise strategy and direction, as needed.· Manage large scale projects from cradle to grave, including full rebranding initiatives, multi-faceted marketing campaigns, market/business development strategies, and internal re-alignment by analyzing business and marketing data and generating comprehensive marketing and business solution plans. Clients range from regional lumberyards to multiple Fortune 1,000 companies.· Responsible for internal division hiring, budgeting and allocation.· Doubled (or more) multiple clients’ ROI with digital advertising with an overall average 5.3x ROI on ad spend.· Grew web traffic for clients with SEO optimizations by a minimum of 1.6x to a maximum of 508x· Experience in many CRMs including Salesforce, Trello, HubSpot, HeyOrca, HootSuite, Sprout Social, Monday, etc.

Portland, Oregon Area

Responsible for researching, assembling and analyzing business and marketing data for clients to create client-specific biz dev, marketing and sales plans. Plans included full rebranding initiatives, market sales blitzes, internal re-alignment and restructuring, sales compensation programs, and multi-phased marketing programs from print and tv to social media and OTT strategies. All projects were cradle to grave: proposal to final presentation, often at the C-level.Managed our Secret Shopper division to provide clients with internal feedback for customer-facing employees as well as a competitive analysis versus their competition.

Beaverton, Or

Created and developed new market opportunities for Absorbent Technologies' Superabsorbent Starch-Based polymer, REON™. This included research and development of modified polymers for use in many, varied applications including, closed-cell artificial sponges, all Duracell® small cell batteries as part of their "Trusted Everywhere" campaign, bio-degradable diapers, and resulted in multiple patents.Provided technical sales support and R&D for Zeba® starch-based superabsorbent, used in horticultural and agricultural markets, developing new uses and efficient application methods, resulting in multiple patents.Managed Retail Sales for Quench™ starch-based superabsorbent, used as a soil amendment in a home and garden setting and sold through local and regional garden centers.

Providing technical sales support and marketing for ATI's Zeba product; a starch-based superabsorbent polymer meant for retention of soil moisture and nutrients https://www.upl-ltd.com/solutions/soil-and-water-technologies

Worked to create in vitro cultures capable of producing various, critical plant hormones for possible lab growth or synthesis.Teaching Assistant for two courses: Molecular Biology and Physiological Dynamics of Animals and Plants