David Whiting Email & Phone Number

Sustainable business development recognises that profits are a result of a successful strategy, not the driver. Focusing on the longer-term and understanding all stakeholder needs, rather than a fixation on short-term initiatives, are the critical factors in driving success. This requires clear strategic thinking, which is my key skill set.I help organizations to create competitive advantage and more sustainable futures, and to exploit new opportunities, by developing strategies based upon market and stakeholder insights. I have wide-ranging and in-depth experience of building brands, combined with a comprehensive understanding of the sustainability issues (see: http://sustainabilityneedsmarketing.com/) that increasingly impact upon business and brand development.I have held senior positions with companies and consultancies such as Duracell, Saatchi & Saatchi and Added Value. As a consultant, facilitator and trainer I have worked with a wide range of organizations across many industries and sectors, both large and small, in the private and public sectors.Specialties: Services include understanding markets, business plan and strategy development, the development of competitive advantage, brand strategy and marketing plan development, integrating sustainability, sourcing suppliers, building and training teams and assisting the implementation of plans.

Listed skills include Marketing Strategy, Strategy, Marketing Communications, Brand Development, and 32 others.