I began my time at Crichton College as a recruiter and progressed through various roles including the Director of Recruiting/Admissions and AVP of Student Development. Through the various roles within the institution I was able to present the brand both internally and externally through public speaking venues and digital marketing. -- Highlights -- - Increased marketing penetration through direct marketing programs (digital, print, public presentations)- Produced year over year growth that exceeded the industry average by 50%- Managed the creation of marketing collateral - Led a team of 32 professional, hourly, and part-time staff- Created branded events to produce sales leads- Leveraged local institutional organizations to produce increased marketing penetration in businesses (B2B) and nonprofit organizations.- Increased program participation by 50% through direct marketing programs (digital, print, presentation).- Managed the creation of internal marketing material aimed at multiple target markets including 18–24 year olds and 25–40 year olds.- Drove internal programming to increase constituent retention by 15% over a 24 month period.- Connected staff with the external community through regional volunteer events for groups of 20–100.- Created video advertisements to increase event engagement.- Developed training plans for professional staff members in order to increase staff skill for individual positions. - Reduced operational costs by 12% while increasing program participation by 50% during 2006–7.