We are all about helping you navigate the waves of marketing.At Woosh, we are different type of consulting firm. We are a real partner in your growth and success and help you implement the principles of perception management in your business. We are your expert navigators for all things marketing strategy.Whether you are a budding new startup looking to establish yourself in the market, a PE or other investment firm looking for strategic guidance to ramp up an acquisition’s marketing group or turn a company around, or a seasoned business wanting to amplify your brand’s reach and perceptions, we have you covered. Our savvy consultants are here to provide fractional CMO expertise and help you implement the principles of Perception Management in marketing. We provide fractional CMO consulting for digital marketing, social media, PPC campaigns, email marketing, and everything in between. We don’t provide a one-size-fits-all solution. We always tailor our approach and recommendations to fit your unique goals and desired outcomes. We imbed ourselves on your team so you have a specialist on hand.We love to share our knowledge! We offer training and workshops designed to provide the skills needed to understand Perception Management and navigate all areas of marketing from product development to commercialization. We don’t stop there. If you need people to roll up their sleeves and help get things implemented, we are on it! From managing your social media, ad campaigns, emails, or anything digital, to orchestrating show-stopping events and creating PR that wows, we can provide whatever level of marketing support services you need.If you are ready to dive in headfirst or are just dipping your toes into the marketing waters, Woosh Marketing Consultants is here to help you make whatever splash you want.

Hired to help grow a small full-service outsourced marketing agency. Responsibilities include serving as a client's defacto head of marketing, new client acquisition, project management, cross functional team leadership, marketing strategy for the firm, website and content development for the firm's website. I created digital marketing strategies, social media, Paid Ads, blogs and email.

In my role, I served as an outsource marketing strategy provider and worked on all facets of client engagement, including sales, project management and deliverables. I worked on projects partnering with other 3rd party resources for product and services development, go to market strategies and market opportunity assessments. I developed digital marketing strategies including PPC, social media, blogs and email.

$400 Million Specialty Medical Device and Consumer Packaged Goods (CPG) textiles company that specializes in medical compression, orthopedic devices and lifestyle compression wear.Recruited to lead all areas of marketing (upstream product development and downstream commercial) for the US, Canada, and Mexico. Responsibilities included product development strategy , forecasting, and lifecycle management. - Created product development and marketing strategy that lead to SIGVARIS North America growing 1.5 times the rate of the overall market in 2015- Successfully launched 10 new products plus 4 product enhancements in 2015- Led the development of an entirely new line of products that brought new styles and innovative designs to the North American compression market - most successful product launch in their history- Successfully developed and implemented the North American digital and social media marketing strategy which included the creation and launch of SIGVARIS's first-ever DTC e-commerce website- Identified and performed initial due diligence for company acquisitions and strategic alliance ventures - responsible for the purchase of BiaCare by the SIGVARIS group of companies- Developed the marketing strategy that helped drive sales into multiple new U.S. channels including high-end retail stores and large chain pharmacies- Created and implemented a first-ever coupon program for retail pharmacy - so successful, Walgreens decided to bring SIGVARIS product into over 600 stores

$4.1 Billion specialty wound care medical device companyI was hired to take over the Marketing leadership for a declining Advanced Wound Care division and turn the products around. I worked closely with all facets of the enterprise business. I assisted in sales training and provided marketing development to a team of Product Managers.- Developed and implemented marketing strategy that achieved >20% in-market growth for new ALLEVYN Life product launch- Created strategy that turned around IODOSORB from decline to >5% in-market growth- Developed production forecasting that reduced back-orders by over 30%- Developed first product marketing plans and division strategy in over five years- Served as US lead for Global new product planning in Infection Management products

$1.6 Billion Specialty Durable Medical Equipment (DME) companyI originally joined Invacare to assume a General Management and Marketing leadership role for their Long Term Care business unit. I managed key business operations and developed an overall strategy to increase operating income. I also provided marketing and business management team training.After 4 months, my role expanded to include Marketing leadership for Invacare's Outcomes Management group in addition to maintaining all original responsibilities for the Long Term Care products and services business unit.- Achieved +30% above goal for Operating Income and Free Cash Flow- Implemented increase in ASP for Lifts product category while growing # of units sold- Launch plans created for 2 new product launches (iLift and iTransia)- Implemented iPad selling tools (product configurators, calculators, CRM)- Developed new Channel Partner distributor program- Developed new pricing strategy to ensure maximum Operating Income was achieved

PE owned $70 Million specialty software & marketing services company in CPG health careI was asked to join Catalina Health to assume a 1-yr contract leadership role in marketing as the Private Equity owners were trying to shore up the company to be sold. Within the first 90 days, I created a strategy to re-position the Catalina Health brand in the market. I developed a new marketing infrastructure and was the interim lead for all marketing operations. - Brought in 1st-ever CRM and internal communication tool and trained entire company on use- Created sustainable pricing strategy model (first new strategy for pricing in over 7 years)- Led development of a business plan to bring Health & Wellness services from another division- Led creation of new marketing strategy for core product platform (PatientLink)- Created go-to-market strategy for new product launches in Managed Care and Physician offices- Performed portfolio analysis on all existing products and development pipeline- Managed creation of a new branded website - created all content

$2.2 Billion Renal Products & Medical Device DivisionI was hired to launch a new acute-care medical device therapy into the Continuous Renal Replacement Therapy and Therapeutic Plasma Exchange markets . I was also charged with revitalizing a declining U.S. $100 Million hemodialysis medical device & disposables business. - Achieved over 35% annual growth first 2 years by orchestrating launch of the U.S. CRRT business - Received “Outstanding Performance & Lasting Contributions” Award in 2009 for overall strategy- Received “Outstanding Achievement” Award in 2008 for successfully launching two new products- Identified new market opportunity for Therapeutic Plasma Exchange with a CRRT device- Revitalized U.S. HD Business by launching 2 new products and streamlining SKUs- Developed segmentation roadmap and positioning strategy- U.S. team lead for Global Product Planning & Lifecycle Management

$4 Billion Biopharmaceutical CompanyI was recruited to “turn-around” a declining ADHD franchise obtained in an acquisition. I was promoted to head of marketing for the Respiratory/Pediatric business unit and assumed marketing responsibilities for all division products (promoted and in development). - Grew RPBU total unit sales by over 20% by developing new overall marketing strategy- Launched 2 new products and a line extension- Received Global D.A.R.E. “Innovative Marketing” Award in 2006 for marketing strategy- Named to Global Marketing Development Advisory Board- Grew ADHD product sales over 100% in 2 years by creating new positioning strategy- Received U.S. C.A.R.E Marketing Award in 2005 for turning around ADHD franchise- Created and implemented first-ever Marketing Development Rotation Program - Received General Manager’s “Making a Difference” Marketing Award in 2005 for leadership style

I held a series of increasing leadership roles in Sales, Sales Management, and Business Analytics/Consulting. Additionally, I obtained my M.B.A. and began my marketing career - growing into Marketing leadership roles. Specifically, my experience includes the following: - Decision Resources Inc (DRI), Management Consulting (3 years) - Allergan Pharmaceuticals, Pharmaceutical Sales (5 years) - MeadJohnson Laboratories, Pharmaceutical Sales Training (2 years) - Athena Neurosciences, Biotechnology and Diagnostics, Sales Training, Sales Management & Business Analytics (5 years)- AAI Pharma, Brand Management (3 years)