CreativeX, formerly known as Picasso Labs, powers creative excellence for the world’s most loved brands. By analyzing creative at scale, our technology aims to advance creative expression through the clarity of data. Used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, and more, CreativeX measures and improves creative efficiency, consistency, and effectiveness across all their creative content worldwide.

Tanoshi is a mission-driven, Shark Tank-featured startup developing home learning solutions for under-served kids. We build affordable, family-friendly laptop computers for kids aged 6-12. I was recruited as the first non-founding employee to join a five-person startup team. I led all aspects of Android tablet product development for an affordable, family-friendly 2-in-1 computer for pre-teens. $300K sales in six months, 100 customer reviews, 4.4 stars. I developed PRD and RFQ documents, conducted customer interviews, responded to customer support requests, worked with overseas production vendors, led testing and QA, and authored FAQ and user manuals.

Parenting & Sabbatical. Volunteering. Building. Connecting.

MicroMentor enables small business entrepreneurs and experienced mentors to find and support each other, regardless of geographic and economic boundaries. Mentoring relationships are a critical resource for unlocking the skills, tenacity, and courageousness that founders will need to create jobs, support communities, and build a better world.In a chief technology role, I managed client customizations, daily operations, and site maintenance. I worked with outsourced technical teams on new features including anti-fraud, on-boarding, and user surveys. I collaborated with support operations, managed our Salesforce instance, and led strategy for technical account management, site localization, , digital marketing. I led an effort to bring technology teams in-house, and developed the vision, requirements, and RFP for a major redesign/replatform.

Recruited to build a native advertising platform for eCommerce merchants, enabling hundreds of small businesspeople to reach more consumers with their products, increase sales and ROI, and (most importantly) grow their businesses. Developed a cross-channel SKU prioritization solution incorporating Google Ads, Facebook, Email marketing, and Site search/display optimization. Collaborated daily with a crack team of incredible engineers, designers, and sales & support. Heavy data mining and analysis to uncover KPIs like churn, pacing, and reach. Worked with technical leadership on business intelligence and analytics tooling.

(Acquired by Mi9 Retail) Develop, operationalize, measure, and promote targeted digital advertising solutions for Grocery Retail and CPG clients. Strategy and packaging for RTB display media, SEM, Rich Media display ads, audience-based targeting, ad effectiveness research, and integration with platform tools. Coordinate with key stakeholders from across Sales, Development, Creative, Operations, and Insights to streamline product launch and implementation. Consult with retail and CPG clients to ensure that each product and the product roadmap meets current and emerging needs.

Ad effectiveness research for brand and retail clients, Ad tech and metrics development, Enterprise site analytics, US privacy compliance, Audience measurement and targeting, Digital ads product development

Ad Operations Lead for large grocery retail chain. Develop search, mobile, video, and banner advertising capabilities at scale for massive reach in national markets. Traffic contact for publisher sites and technology vendors. Technical liason for Google/DoubleClick, working with DFA, DoubleClick Search, MediaVisor, and DoubleClick Rich Media technologies. Database design for custom reporting to a variety of stakeholders across the enterprise. Incorporate SiteCatalyst web analytics and third-party reporting to evaluate ad effectiveness, conversion rates, and ROI. Train and supervise Ad Traffickers, coordinate with Buying/Planning, Creative, Account, Finance, and IS&S teams to develop procedures and increase capacity.

Coordinate Texas State Customization efforts for Middle and High School Math texts. Editing, content changes, design and layout considerations. Editorial lead for digital editions of student and teacher materials. Manage library of digital and print ancillaries, assist Managing Editor with ISBN and cover specifications.

Coordinator at a University research group led by the late John Slatin, PhD focusing on website accessibility and web-based tools for education. Project management and design for site redesign and promotional microsite. Teacher training with web-based blogging software for use in social studies curriculum. Assist in usability and accessibility testing setup for web-based content.