Creativex

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CreativeX, formerly known as Picasso Labs, powers creative excellence for the world’s most loved brands. By analyzing creative at scale, our technology aims to advance creative expression through the clarity of data. Used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, Google, and more, CreativeX measures and improves creative efficiency, consistency, and effectiveness across all their creative content worldwide. Visit www.creativex.com to learn more or reach out anytime: info@creativex.com.
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New CreativeX benchmarking tool helps prove ROI of creator ad spend - Medical Marketing and Media

New CreativeX benchmarking tool helps prove ROI of creator ad spend Medical Marketing and Media

New Research from CreativeX Reveals $47.8 Billion in Potential Advertising Efficiencies - Yahoo Finance

New Research from CreativeX Reveals $47.8 Billion in Potential Advertising Efficiencies Yahoo Finance

Nearly Half of Meta Creator Ads Ignore Key Best Practices - ADWEEK

Nearly Half of Meta Creator Ads Ignore Key Best Practices ADWEEK

Rebecca Dykema helps brands break down ads to their creative core - Ad Age

Rebecca Dykema helps brands break down ads to their creative core Ad Age

Heineken uses hard numbers to foster better representation in social media ads - Digiday

Heineken uses hard numbers to foster better representation in social media ads Digiday

Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse - AdExchanger

Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse AdExchanger

Pencil and CreativeX join forces to enable automated creative scoring of Gen AI ads at scale - The Wise Marketer

Pencil and CreativeX join forces to enable automated creative scoring of Gen AI ads at scale The Wise Marketer

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women - Campaign US

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women Campaign US

Why CMOs must prioritise creative excellence - Raconteur

Why CMOs must prioritise creative excellence Raconteur

CreativeX report finds brands waste millions on assets that are never used - Campaign Asia

CreativeX report finds brands waste millions on assets that are never used Campaign Asia

Advertising returns to depicting women more frequently in domestic roles, study finds - Marketing Dive

Advertising returns to depicting women more frequently in domestic roles, study finds Marketing Dive

CreativeX's Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness - ADWEEK

CreativeX's Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness ADWEEK

Older adults are still underrepresented in ads, new study finds - Marketing Brew

Older adults are still underrepresented in ads, new study finds Marketing Brew

How Diageo is using AI to halve the price of 1,000 ad impressions - The Drum

How Diageo is using AI to halve the price of 1,000 ad impressions The Drum

Over Half of Content Produced Isn’t Activated, Leading to Billions in Wasted Spend - Little Black Book | LBBOnline

Over Half of Content Produced Isn’t Activated, Leading to Billions in Wasted Spend Little Black Book | LBBOnline

Creative X on how it formed Facebook’s new Meta brand - It's Nice That

Creative X on how it formed Facebook’s new Meta brand It's Nice That

CreativeX Raises $25 Million Series B To Expand Beyond Social Media And Facilitate Data Integration - AdExchanger

CreativeX Raises $25 Million Series B To Expand Beyond Social Media And Facilitate Data Integration AdExchanger

This UK-based AI startup used by Pepsi and Google clinches £2.5M funding - UKTN

This UK-based AI startup used by Pepsi and Google clinches £2.5M funding UKTN

Research from Meta, Kantar and CreativeX announces a new era of storytelling - Ad Age

Research from Meta, Kantar and CreativeX announces a new era of storytelling Ad Age

The stereotyping of women in ads is getting worse - The Drum

The stereotyping of women in ads is getting worse The Drum

London's CreativeX clinches £2.5 million to grow data analytics and brand protection platform - Tech.eu

London's CreativeX clinches £2.5 million to grow data analytics and brand protection platform Tech.eu

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