Producer + Community Manager
Washington, District Of Columbia
Led and managed Your Shot, National Geographic’s global photo community of more than 1M registered members with storytelling strategies supporting company initiatives, business objectives, communication priorities, and brand engagement. Developed, produced, and evaluated an editorial calendar of print, digital, social media, and live user experiences, activities, and programming amplifying National Geographic’s mission. Led collaboration with key staff, influencers, thought leaders, and… Show more Led and managed Your Shot, National Geographic’s global photo community of more than 1M registered members with storytelling strategies supporting company initiatives, business objectives, communication priorities, and brand engagement. Developed, produced, and evaluated an editorial calendar of print, digital, social media, and live user experiences, activities, and programming amplifying National Geographic’s mission. Led collaboration with key staff, influencers, thought leaders, and community members.• Managed a team of five community leaders with responsibilities including guest editing photo assignments, engagement with community members, and community moderation• Launched a mentorship program for emerging and professional photographers• Account director for National Geographic Your Shot Instagram (@natgeoyourshot). Delivered a 735% increase in followers over 38 months. • Designed Your Shot Adventure Photo of the Day to drive engagement with National Geographic Adventure Facebook. Delivered 450+ total images with 1.1M total engagements, 6.5M overall impressions, and 307% growth in engagement from 2018 to 2019.• Managed National Geographic Partners digital product Photo of the Day. Delivered in 2019 over 874.5K global unique visitors and 18.1M global page views with an average unique visitor viewing 21 pages, an increase of 24% from 2018.• Developed and produced 57 digital photography assignments inspired by organizational initiatives, averaging 6.8K user-generated submissions.• Hired as Associate Photo Editor in 2016. Promoted in 2017. Show less