Dave Yrjola Email & Phone Number

Kelowna, British Columbia, Canada

Heavy Equipment, Heavy Duty Trucks, Marine, Mining, Power Generation- anything Diesel Powered!

Kelowna, British Columbia

Lead a team of parts, service and sales professionals committed to serving the transportation market. Housed in a modern facility - our services include:* Parts & Service support, New & Used Sales of Western Star Trucks * Fully automated, state of the art Rocketwash for cars and light duty pick-ups* Husky retail convenience store and petroleum pumps* Heavy Transport Alignment Rack* Recreation Vehicle and Truck wash bays

Western Canada

Create awareness, provide availability and augment the support network of the Proheat Diesel fired coolant heater product line-up in the Western Canadian Industrial Heavy Duty Truck and Industrial Equipment markets(Construction, Logging, Mining, Oil&Gas). Proheat is a proud Canadian Brand: designed, engineered and manufactured by Seastar Solutions in Richmond, British Columbia.

Calgary, Canada Area

-Directed, trained and motivated 11 person sales team to attain annual target of $23M -Held P&L accountability for West Off Highway Sales including MTU, Detroit Diesel Engines and Allison Transmissions-Created and implemented marketing strategies to increase business in drilling, stimulation, mining, construction and service rig markets-Identified, developed strategy and aggressively pursued non-traditional markets to replace diminishing opportunities in oil & gas -Developed budgets and forecasts, analyzing and reporting progress-Collaborated as part of Western Leadership Team to determine strategic direction and set objectives

Western Canadian Sedimantary Basin

-Increased sales from $2.2M/year to $8.3M, achieving 21.9% growth in EBIT-Grew sales of engine and power generation products into drilling segment of the oil & gas business -Created and implemented strategic annual operating plan and support initiatives to be driven by complementary peer divisions-Developed 5-year market strategy and set/exceeded annual sales and growth targets-Built goodwill and brand loyalty through strong customer relationships

Dubai, United Arab Emirates

-Attaining/exceeding targets for CME and engine business in sales, profitability, working capital, inventory and return on average net assets-Achieving improvement objectives in inventory turns, A/R past due and repair event cycle times -Improving customer service/satisfaction through Customer Focus Six Sigma and other initiatives-Enhancing engine business team and CME team, driving performance management initiatives, instilling core corporate values and training in discipline/focus -Converting 7 regional distributors to dealers, establishing support resources to ensure smooth transition

Calgary, Alberta

-Increased branch revenue from $11M per annum to $46M-Held P&L responsibility for the 3rd largest revenue branch in the company, including 45 personnel-Led in corporate takeover environment, focusing operations personnel on strategic growth initiatives-Developed and implemented a 5-year strategic operating plan-Took lead role in developing Oil & Gas business revenues, managing/nurturing large, prestigious client-Identified and exploited new market segment opportunities, expanding and coaching sales team -Improved customer satisfaction scores with clearer role definitions for parts/service operations team-Recruited and trained application engineering team to enhance results of technical sales team

Kamloops B.C.

-Attained top tier status in North American Industrial PTO Salesperson results 8 years consecutively-Promoted benefits of using Cummins power in trucks/heavy equipment to automotive/construction customers-Developed and executed market segmentation and support plans for construction, mining, logging and automotive business-Undertook dealer performance initiatives, parts, service and warranty training and annual audits to maintain dealer certification-Partnered with dealers to develop annual sales targets/improvement initiatives and deliver training for sales personnel-Managed accountability for and development of 32 automotive truck dealers, 13 industrial/construction equipment dealers and 6 service associate/sub-dealers across extensive geographical region -Held P&L responsibility for prime mover engine applications and competitive repowers in 2 branches-Forged solid relationships with 23 BC Transit regional entities and notably, crucial Transit leadership group, charged with making purchase decisions for province -Trained BC Transit operators on Cummins engines and coordinated local technical repair dealer support