I oversee the teams working on Content Creation, Saving (Pinning), Boards, Collages, Profile.

I managed the teams responsible for Explore, Notifications, Profiles and Trends on Twitter. My remit included working on consumer experience, recommendations and infrastructure for each of these surfaces.Member of product leadership group and driver for internal initiatives around PM hiring and product definition/development processes as well a program lead for our Associate Product Manager program.

I managed a team that built and marketed products for Twitter's publisher partners from around the world. Business line responsibility for:- Development of publishing tools such as Twitter Media Studio and apps created exclusively for celebrities, influencers, media companies and sports leagues to run event based executions and Twitter Q&As.- Marketing of Twitter’s suite of publisher products including go-to-market, publisher support, product marketing and involvement in overall publisher strategy at Twitter including the launch of the first version of create.twitter.com.- Managing a team building out Twitter's video tech ecosystem to nurture new feature development from 3rd parties and connecting our media partners with the latest and greatest Twitter-centric technology via a media publishing API.

Led a team managing scaled video content and monetization partnerships and programs offered to sports leagues, media organizations and digital creators.- Managed the team responsible for design, implementation and management of new video monetization programs as a means to open up new revenue streams and to leverage these programs to increase the amount of video content on the platform. Was manager of the team that launched the first version of Twitter’s pre-roll video ads product.- Partnered with adjacent orgs (partnerships, sales, etc.) and Twitter’s publisher ecosystem to increase videos published and adopt new tools and features. My team’s work yielded a 675% increase in SnappyTV partner adoption and 935% YoY growth of video published to Twitter by professional publishers.

Co-owned and ran a local boutique selling men’s and women’s clothing, home goods and accessories with my partner. We also ran a successful e-commerce companion site to our brick and mortar store.

Owned product roadmap and execution. Also built and oversaw support, account management, and product marketing functions.• Product Ownership: Devised and owned the entire SnappyTV roadmap. Worked closely with engineers to do weekly releases as part of an iterative, agile development environment. • Visionary Approach: Led the company through a pivot from a fledgling consumer-focused service to a B2B platform – the result of which, after much iteration, resulted in Twitter acquiring the company.• Customer Advocacy: Built and managed team responsible for relationships with our major media customers such NBCU, NBA, NFL, Viacom, FOX and BSkyB. Developed a proactive, trusted advisor approach resulting in great 360 degree relationships where customers were actively part of the feedback loop and adopted new features immediately after release. • Business Development & Sales: Paired closely with our Business Development team to devise our partnership strategy, execute on new partner deals, and manage channel partners such as Facebook, Twitter and Google. Lead executive on major deals including a large enterprise deal with a major sports league to power their entire video editing workflow.

Owned roadmap for all owned and operated products and services for suite of real-time collaboration tools.• Product Strategy: Overall responsibility for two business lines: webcasting and customer service that were in use by Large Enterprise and Government organizations such as General Motors, US Department of State and Kaplan Test Prep.• Market Analysis: Worked closely with management team to perform detailed market analysis to devise a strategy to build out a suite of cloud-based products to compliment existing secure web conferencing hosting of 3rd party products.• Product Management: Collaborated with engineering and design to develop product roadmaps, specs and mocks for all released products.

Managed initiatives targeted at the Adobe Connect user community part-time while pursuing my MFA.• Developing Vibrant Community: Drove a re-launch of a community site that doubled membership in first 8 months.• Cross-Functional Collaboration: Leveraged relationships to cull resources across multiple functions including product, support, IT and Consulting to populate out an editorial calendar of content that helped Adobe Connect customers become more successful with the product.• Vendor Selection & Management: With only a small budget and no resources of my own, I was able to leverage 3rd party vendors to help build out resources that were essential to transforming the community from a loose collection of rarely visited support forums to an active community site and fully populated resource center.

Responsible for sales and channel training, learning content development, and developer community for Adobe Connect.• Developer Relations: Devised strategies to court developers to create custom widgets on top of the Adobe Connect platform. Launched a Product Exchange to connect developers with users who could purchase directly from developers.• Sales Training: Responsibility for sales training materials supporting the Adobe Connect product line. Audiences for training materials included Adobe sales, channel partners and call centers.• Operational Execution: Managed a year-long rollout of Adobe Connect to the entire Adobe workforce going through a process to replace existing Web Conferencing technology, devising a rollout plan and creating materials for training and self-help.

Business line owner for the eLearning solution within the Connect Web Conferencing and eLearning product lines.• Product Management: Led development of the Adobe Presenter product line, an authoring tool that enabled business users to create rich eLearning content using PowerPoint and Adobe Connect.• Ensuring Usability & World-Class Design: Product manager in charge of working with UX team to create a consistent user experience across the Connect platform as well as integrations into other Adobe products.• Devising Strategies: Led a five member exploratory team that was chartered with determining the 3-5 year collaboration strategy for the company. Even after my departure, many elements of this strategy, including acquisition recommendations, were followed and released as real-time collaboration features inside Adobe’s products.

Business line management for TeamSite, which was an industry leading Web Content Management platform.• Business Execution: Transformed product development process from a loose collection of teams with different operating models and goals into a single organization unified under a single roadmap and vision. Led the team through 2 major and 5 minor product releases.• Modernizing Technology: Worked closely with engineering on several projects to modernize our technology stack from being written in Perl to a more scalable Java-based architecture.• Managing the Ecosystem: Worked closely with Business Development to identify channel and technology partners who could help us fill in product gaps. Spearheaded efforts to categorize partners into coherent buckets and created framework used to prioritize how much to invest in each partner.

Part of a small development team at early stage startup building a B2C service enabling users to save and annotate web pages.• Early Mobile Development: Sole developer on the iHarvest Go application, which allowed users to sync harvested content to web devices powered by Palm and Microsoft.• Integration Engineer: Developer chartered with building out integrations with Content Management System partners.