David Zhao Email & Phone Number

Richmond, British Columbia, Canada

Accountable for leading, developing and maintaining a customer-oriented, high-performing sales team of 9, exceeding the monthly sales quota by 15%.- Assisted in leading the Lexus Sales team of 9 through sales process – including customer follow-up, customer escalations, assisting with customer concerns, and managing Sales Consultant performance.- Promoted new business and contributed to company’s customer base by sourcing new customers through prospecting and referral networks.- Participated in the development and implementation of Lexus Richmond Monthly Promotions programs and other marketing and advertising initiatives.- Spearheaded the continuous improvement of the dealership process and sales systems for staff to follow, including sales call scripts, service prospecting calls and CSI follow-ups. - Established all managerial tools necessary to achieve strong and consistent profitability, i.e. budgets, projections, forecasts, inventory, personnel management, training programs and sales meetings.- Optimized sales process through the regular tracking and reporting different sales metrics (i.e. sales growth/sales target/lead conversion rate, sales per rep, length of sales cycle, etc.).

Richmond, British Columbia, Canada

Xi’An City, Shaanxi, China

Spearheaded successful launches of 2 national award-winning e-learning Apps; raised over RMB$5 million+ in venture capital and with a post-money valuation of RMB$100 million. - Managed the new brand implementation by integrating efforts across Think Tank, IT Operations, Product Quality, R&D, Marketing, Sales and Product Development.- Led a project team of 35 for the development of brand management processes and capabilities, including competitive analysis, architecture mapping, planning, measurement/ROI, standards, and governance. - Oversaw the marketing team operations – cost control and management, planning and execution of all digital marketing - SEO/SEM, marketing database, email, social media and display advertising campaigns.- Oversaw the company’s business development and sales operations, winning clients ranging from governments, crown corporations, to non-profit and private sectors. - Developed PR strategies and communication initiatives involving news releases, social media outreach, content marketing, interviews and speaking engagements, media training and spokesperson support, media monitoring and tracking, and support on special projects and events.

Xi‘An, Shaanxi, China

Managed Tier-1 automotive client accounts including Mercedes-Benz & Toyota; spearheaded 3+ creative campaigns and visual productions; received the APAC Effie Gold Award for the Mercedes-Benz AMG GT vs. Flying F1 Race event marketing campaign with 20M+ live stream views. - Maintained contacts with and drove conversations with C-level executives in current/prospective accounts, assessing needs, identifying opportunities, providing counsel and outstanding overall account service.- Oversaw marketing budget allocation and management - strategizing the combination of online and offline marketing channels (online video, programmatic, social media, paid search, TV, radio, OOH, etc.). - Led a project team of 10+; ensured recruitment, development and motivational programs for all personnel with particular emphasis on department heads and administrative personnel.- Oversaw concept ideation and creation, and led the graphic design, animation, copywriting, and content development for each campaign. - Managed staffing plans, hours allocations, scopes, budgets and billings monthly by account; built budgets and assisted clients in the allocation and management of paid social media plans. - Maintained regular KPI tracking and reporting, feeding into various internal and external communications.

China

Led brand incubation initiatives for the creative industry in Shaanxi Province as one of the largest companies in Media and Communications in China; generated RMB$10 million+ in revenue during the 1st year of service; recipient of the Great Wall Advertising Bronze Award for Huaqing Palace campaign. - Responsible for supporting the cultural investment and brand cultivation initiatives for the tourism industry in Shaanxi Province.- Spearheaded the marketing campaign for the world-famous travel destination and the ‘Eighth Wonder of the World’ – Terracotta Warriors and the Huaqing Palace Heritage Site.- In collaboration with creative teams, shaped and further developed the attractions’ visual identities to align with the brand strategies, providing guidelines and best practices for use.- Built an integrated online and off-line forum platform to facilitate communication among think tanks, entrepreneurs, and the Ministry of Culture and Tourism.- Oversaw the development of integrated marketing campaigns, brand messaging, and creative design (web & logo design, photography, social media management, etc.).- Gathered creative insights and guided the development of effective, on-brand creative that delivered improved ROI over time by strategic budget allocation.

Vancouver, Canada Area

Consumer Strategies Group (CSG) is a full-service marketing communications agency delivering “market smart” solutions (web design, branding, digital marketing, copywriting, digital & video imaging, etc.) for businesses, real estate enterprises, development partnerships, real estate joint-ventures, governments and not for profit organizations.- Concepted and created design to support marketing initiatives & campaigns inclusive of print, digital, motion, and environmental - photography, logos, typography, color, graphic elements, and motion-based solutions. - Managed multi-channel campaign management across digital and offline channels (print, DM, email, social, telesales, sales, websites, SEM, SEO, tradeshows, events etc.), and directed the use of marketing tools including Google Analytics, Google Adwords, Marketing Automation, etc. - Established and maintained standards for the creative department for production, productivity, quality and client service.- Oversaw and participated in execution of channel content across owned and paid channels including web, retail, social, digital media, email, and events.- Worked directly with Managing Directors and CFO on developing, implementing and monitoring budgets, performance, and revenue for the newly expanded BC business landscape.