I have developed a strong history in consumer interactivity over the years, from online through to mobile and now TV broadcast & advertising. Working with brands, agencies and broadcasters to enhance their consumer offering, improving content, general customer or viewer experience as well as to drive new commercial revenue activities. My background has been very entrepreneurial with a solid focus in the interactive market place. In the end of the 1990's I was part of the founding team of Eunite Limited, a Manchester based web based production company which at its peak had over 120 staff working with the UK's top sports, retail and gaming brands which was eventually sold to N.Brown Plc. I went on to co-found Million-2-1, the UK’s leading mobile interactive competition, lottery and games company, where we pioneered premium rate gaming formats including 'The Reverse Bid' concept, as well as some of the early gaming applications for mobile phone. Million-2-1 was sold to Barcrest/IGT UK in 2007. In 2010 I joined never.no and became VP-EMEA, helping to develop the product offering and reach of their real-time social and synced app technologies to TV broadcasters and advertisers around the world. Until august 2014 when I moved to become the CEO. I have always been focused on enabling mass consumer interaction solutions that solve commercial aims, whilst also being able to apply legal, compliant and socially responsible services at the heart of any interactivity. Specialties: Social Interaction, Real-time broadcast and Advertising interaction, second screen sync, user interactivity, mobile solutions, SMS marketing, interactive commercial strategies, gaming & gambling.