*Implemented a social strategy to help with Instagram growth which has resulted in a 1,823% increase in followers and generated double the sales at one location*Experience applying insights/analytics when creating content*Draft copy, create, shoot and edit content (images + video) to repurpose on Instagram Stories, Reels, Posts*Create ads specific to target audience, location and interests*Create graphics for social platforms using Canva + other apps

˙Responsible for the creative execution and development of a crisis communications plan for a Natural Disaster Response in 2017, for which the company earned a SABRE award.˙Uncovered new stories for the client by leveraging leaders, team members, evacuees and first responders˙Shared updates across social/digital channels and managed online conversation˙Helped client emerge as a trusted branded resource during a natural disaster˙Garnered 387 earned media placements including CNN, Washington Post, Wall Street Journal and New York Times and generated more than 42.6 million impressions˙Positive social media sentiment increased by 55% from week 1 to week 2 of the crisis˙Support the implementation of communication programs including research opportunities, message development and content creation for C-suite level executives for a variety of corporate and technology clients˙Scan daily, weekly, monthly and online publications to identify client-relevant media coverage including competitive market and industry news ˙Develop and maintain media contact lists, speaking/editorial opportunities and databases using Google Drive˙Support media outreach efforts including media list development, pitching, drafting coverage reports and briefing sheets and helping staff on-site events˙Actively participate in agency development by assisting with new business and volunteering to assist other staff with urgent client needs˙Support client teams on day-to-day tasks including coordinating client meetings and conference calls, developing team meeting agendas and client-meeting reports and managing client supplies and resource materials

˙Helped create a successful social media campaign to drive brand awareness and social content for a new client product generating more than 14 million organic impressions and more than 800 engagements˙Leveraged existing influencer relations and was also responsible for researching and scouting new consumer/tech influencers to further drive awareness

˙Developed and maintained relationships with customers.˙Mastered my organizational skills to adhere to bank policies and prevent losses.˙Knowledgeable with opening and closing procedures including Night Drop, ATM, TED, and nightly reports.˙Experience supervising and coaching tellers on a daily basis.˙Experience scheduling team members using Click2Staff.

⋅Utilized software such as PromoSuite Next and WideOrbit to manage sales, track and recap sales promotional requests and to control all of the stations contests online, on-air and on the streets.⋅Assisted the promotions/marketing team in executing live events and helped manage the content on the company’s social media platforms.⋅Monitored media and researched trends for potential marketing opportunities.