A Brand, New Media and Marketing Specialist, with a respected insight into developing innovative strategies across diverse markets and cultures. To date, I have led and directed media campaigns in over 54 countries. With over 20 years’ experience in Media, PR and advertising, generating clients over 1 Billion Dollars worth of earned media.In addition to heading up CSA's Communication Division, I run CSA's Talent Division which represents some of the biggest names on the continent, including South African Media personality Bonang Matheba, Afrobeat King D’Banj and Hollywood Oscar nominated actor Djimon Hounsou. Recently I spearheaded a first of its kind in Africa, a Joint Venture between SONY and CSA, which will facilitate existing artist-brand opportunities and develop new talent on the continent. The collaboration plays off the strengths of both companies in developing a 360° solution for artist support & brand integration, further affording artists greater influence in the creative economy.With offices in Cape Town, Johannesburg, Los Angeles, London and Lagos, i am a proud to lead a team in one of the continent’s leading entertainment-brand agencies. The company’s Brand Consulting Division is a marketplace pioneer, having successfully launched the likes of Cîroc Vodka across Africa and works with such brands as Budweiser and Vodacom to develop topline strategies, which afford brands cultural relevance.