Davis Smith Email & Phone Number

Project manager responsible for developing and coordinating multi-channel digital marketing strategies for 20+ clients across the U.S. in the vacation home rental industry including SEO strategy, PPC, targeted emails, blog content and lead generation campaigns. Main point of contact for clients, work with clients to develop overall strategy, update website content, and ensure deliverable completion each month. Manage a team of 8 specialists who work together to drive performance for 100+ clients. Key Achievements:•Helped clients successfully navigate the unprecedented trials of the leisure travel industry during COVID-19 by developing unique strategies that positioned vacation rental homes as the preferred accommodations during the pandemic.•Assisted clients in multiple markets to improve year over year site traffic and online revenue.

Charleston, South Carolina Area

Developed budgets, analyzed variance reports, and devised effective plans to minimize budget deviations. Led a dedicated team of professionals and provided guidance geared towards professional development. Executed new product launch strategies.Key Achievements: Monitored performance of all area on regular basis, assessed low performing areas, and deployed change management initiatives to enhance profits. Spearheaded day-to-day management of business operations for a multi-state vacation ownership and travel club developer while ensuring strict compliance with corporate polices and guidelines.

Asheville, North Carolina Area

Streamlined and managed all facets of corporate compliance with FTC/FCC, TCPA, Real Estate Commission, and vacation ownership exchange regulations to build positive rapport of business and protect assets. Key Achievements: Restructured insurance policies for 35+ HOAs and corporate entities that resulted in multi-million dollar increase of coverage with minimal premium increase. Developed tracking system to manage compliance for 25+HOA’s

Asheville, North Carolina Area

Planned and established business from start-up through providing leadership in all operational and administrative aspects. Identified growth opportunities in the market and with existing customers. Assessed the client needs and proposed effective and results-driven strategies and solutions to develop and sustain relationship with new and old customers. Initiated effective customer service standards to optimize customer experience.Key Achievements: Boosted business revenue from $640K to $3.5MM through the development and execution of growth strategies. Led end-to-end management of business operations while leading a highly skilled team of over 40 employees. Led strategy for design and launch of customer-facing website

Asheville, North Carolina Area

Delivered leadership to cross-functional teams for streamlining business operations and customer experience for points-based vacation ownership program with more than 25,000 members. Oversaw and resolved escalated reservation and customer service issues to optimize customer experience. Key Achievements: Supervised and mentored customer service and reservation team of 15+ representatives, assessed performance, and devised plans to optimize productivity and efficiency. Accomplished goals through managing budgets, inventory, member communication, and product enhancement. Led strategy for design and launch of company’s first member-only online reservation and payment website

Bluffton, Sc

Assisted with motorsports marketing programs for companies including Texaco/Havoline, Shell, Audi and Porsche. Assisted with on-track corporate/client hospitality, off-track client events, event ticketing, suite host and apparel distribution.Key Achievements: Managed NASCAR show-car program for Texaco/Havoline