Brad Davison Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• As the lead Programmatic and First-Party Data Strategist, my role is to grow programmatic advertising revenue by establishing and nurturing strong relationships with agencies, trading desks, and demand partners.
• Foster revenue growth within national and local sales teams by providing education and empowering sales teams to successfully sell Programmatic Guaranteed, Non-Guaranteed, and first-party data solutions to clients.
• Managed programmatic guaranteed, preferred deal, and PMP campaign setup in Google Ad Manager, Index Exchange, and Magnite, ensuring successful campaign launches and optimal performance. Proactively identified and.
• Lead a high-performing team of programmatic strategists, providing guidance and support to ensure campaign success.

Toronto, Canada Area

• Audience & Data
• On a daily basis collaborate with local and national teams on 1st and 3rd party data strategies.
• Accelerated overall audience revenue year over year by 220% by creating custom and pre-built first party audience segments.
• Manage ad operations and data partner relationships by implementing scalable workflows that contributed to Bell Media’s 220% revenue increase year over year.
• Implemented agile management ideals by facilitating exercises such as sprint planning and daily scrums with Bell Media’s data team resulting in a productivity increase.Bell Media Mobile
• Lead on location based advertising operations.

Cobourg, Ontario, Canada

• Responsible for the development of the Northumberland Orchestra & Choir's digital marketing strategy to increase awareness of community events and ticket sales. This includes website development, email marketing.
• Increase email subscribers over 500% through Facebook advertising that contributed to ticket sales
• Designed a website to showcase concerts and community events while simplifying the ticket purchase process
• Website traffic increased over 400% that contributed to an increase of email subscribers
• Designed various posters and tickets for events

Toronto, Ontario, Canada

• Collaborate with sales reps on location based advertising strategies contributing to record growth.
• Advised Bell Media on workflow, process and training of location based advertising products during acquisition.

Toronto, Canada

Responsible for all Yocto Media programmatic accounts. This includes:- Managing the setup of all campaigns through multiple ad platforms (Facebook Advertising, AppNexus, The Trade Desk, Simplifi, Adgear, BrightRoll)- Monitor and optimize campaigns to ensure delivery of objectives- Troubleshoot all trafficking issues - creative, site retargeting pixels.

Toronto, Ontario, Canada

• Launch Google Adwords local search pay-per-click campaigns that achieved over 400 leads for local dentists, lawyers, vets and real estate agents.
• Developed sales funnel landing pages that contributed to customer acquisitions

• Responsible for the following:
• Launch Facebook ad campaigns and contests
• Developed and launched SEM campaigns
• Generating qualified leads through LinkedIn
• Create engaging Social Media Workshops and presentations
• Develop monthly analytical reports for Facebook Advertising and Google Adwords campaigns

Post Graduate In Marketing Management, Marketing And Advertising

Bachelor Of Arts, Film And Communication Studies

Rhetoric And Writing Minor