Suzanne Lucas Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

• Heads-up the Product Operations team and is responsible for leading, coaching and mentoring a team of Agile PM’s, Scrum Masters, Release Managers, and Operations Professionals. • Currently leading a large-scale agile transformation of the Product Development team that includes strategy, iterative execution, change management activities, reporting, and tracking. Results to-date include a 23% increase in team throughput.• Championed a scaled release management process with Engineering and Development Operations to streamline company product releases, and to ensure predictable and continuous product delivery.

Product Director accountable for vision through go-to-market execution of two key product portfolios including an integrated digital marketing platform. Accountabilities included: Driving the teams’ strategic direction, roadmapping, aligning priorities across clients, stakeholders, and team members, product and development execution, communications, and go-to-market planning.

Toronto, Ontario, Canada

Spearheaded the strategy of a digital marketing platform designed to consolidate Postmedia’s advertising products into a single reporting hub so clients can see advertising KPIs anytime, any place and on any device.

Toronto, Ontario, Canada

Toronto, Canada Area

Drove the intranet strategy and roadmap. Directly responsible for increasing employee engagement, setting the social conversation, designing launch and change management plans and partnering with ITS to plan feature releases and issues management timelines.Managed Wave 2 of the Intranet Renewal Project (IRP) and finalized the consolidation of 200+ intranet sub-sites onto a SharePoint 2010 platform.Managed the CEO Blog. Responsible for the Blog’s launch and on-going management. Blog content generated viewership 6 times the intranet average.Managed site governance, training and support models for the intranet. Provided best-practice support and guidance to stakeholders, steering committee members and internal team members.Regular analysis of site metrics and user feedback to assess website effectiveness. Provided strategic and tactical recommendations to optimize user engagement and content uptake.Spearheaded and managed the implementation of new search functionality on the corporate intranet resulting in search usage increase of 180%.

Calgary, Canada Area

Managed the planning, implementation, and measurement of all corporate communications; Worked directly with copywriters to ensure a consistent company "voice" across all channels Created, executed, and measured results of direct email campaigns targeted to over 60,000 prospects and customers. Generated campaign click-through rates of 10%, 2 times the industry average Managed the company's Social Media activities; directly responsible for producing blog posts, corporate videos, press releases, and articles for online communities and social media networks including Twitter, Facebook, and LinkedIn Execution of online and offline marketing programs including search engine optimization (SEO), affiliate marketing, website content development, and trade shows. Directly contributed to results of over 9,000 new qualified leads/monthWorked directly with Marketing Manager to develop ad copy for Search Engine Marketing (SEM) campaigns including Google AdWords, Yahoo Search Marketing, and Microsoft AdCenterRegularly analyzed marketing initiatives to determine campaign effectiveness. Presented results and recommended strategies based on findingsDeveloped and maintained relationships with prospective and existing customers, corporate partners, vendors, and freelancers Supported other department initiatives as required; developed sales and customer support processes and scripts, presentations, product release documents and software help documentation

Calgary, Canada Area

Worked directly with VP of Product & Marketing to identify new product opportunities through market research and customer needs analyses; prepared business cases to support proposed product initiativesDeveloped product requirements, use case scenarios, and user adoption analyses for monthly feature releasesResponsible for communicating the value proposition for product releases to the entire organization Developed the "Voice of The Retailer" program; established relationships with key customers to gain feedback, grow customer loyalty and increase retention rates

Calgary, Canada Area

Awarded Top Direct Hire Associate in Alberta - Q1, 2008 Recruited financial and accounting candidates for a diverse portfolio of clients from small businesses to Fortune 500 companiesProspected new candidates through data-mining, cold calling, interviewing and other recruiting techniquesDeveloped new client relationships through research, cold calling, networking and client visitsNegotiated client and candidate contractsRegularly interfaced with clients to discuss hiring needs and to receive feedback on recruitment progress

Bachelor Of Commerce (B.Comm.), Marketing

Bachelor Of Arts (B.A.), Psychology