Editorial Director
Current• Manage Healthcare & Pharmaceutical Sciences print and digital editorial products, including Pharmaceutical Executive, Applied Clinical Trials, Pharmaceutical Commerce, and Medical Device and Technology. Previous director of Pharmacy & Healthcare Communications, LLC, managing publications that include Pharmacy Times, Specialty Pharmacy Times, Pharmacy Times Health Systems Edition, Pharmacy Times Oncology Edition, and OTC Guide.• Work with chief pharmacy editors and editorial board to define and deploy the overall editorial vision and lead a team of editors in executing that strategy coordinating across multiple platforms, including print, digital, video, and podcasts.• Create and evolve voice identity to maintain journalistic integrity while collaborating with sales and marketing.• Direct and execute the overall copy strategy to bring all brands (Pharmaceutical Executive, Applied Clinical Trials, Pharmaceutical Commerce, and Medical Device and Technology, Pharmacy Times, Specialty Pharmacy Times, Pharmacy Times Health Systems Edition, Directions in Oncology Pharmacy, and OTC Guide) to life across digital and print touch points, evaluating and shaping content to perform on a variety of channels.• Develop strategic plans for editorial coverage, dissemination of events, breaking news, and social media, including Facebook, Twitter, Instagram, and Tiktok.• Monitor performance against budgets, business plans, and other standards.• Use analytics and other metrics to ensure timely delivery of the most relevant content to our consumers.• Work collaboratively with sales, marketing, and production departments to develop and manage client projects from development through execution to ensure customer expectations are exceeded.