Very proud to have partnered with Capital Legacy to launch a new Afrikaans business in the financial services industry.

- Marketing strategy- Communications strategy- Brand strategy- Business results

Drive brand awareness and build brand equity.Creative campaign management, from briefing agency to finalising all executions, across various media types (print, TV, radio, online, events, direct marketing and internal communications).Develop and implement the overall media and communication strategy for the brand, including print, TV, radio, online, events, direct marketing and internal communications.Build and manage relationships with sales, retentions, customer service, media planners, advertising agencies, and media owners to ensure correct understanding of the brand.Effective management and tracking of marketing budget. Ensure costs are managed effectively within budget (minimum costs, maximum returns).

Manage sales, marketing and business development functions for the Cell C direct sales channel (national call centre sales, including inbound, outbound and pre-post contract sales). Manage stock forecasting, stock acquisition, price negotiations and manufacturer relationships.Build and manage relationships with external call centres. Responsible for structuring of all cellular deals for three sales channels in accordance with Cell C’s ‘Cost of Acquisition’ limitations. Assist in development of marketing strategies and initiate and execute marketing, sales, distribution and customer care activities with relevant internal departments to grow market share.Manage above the line and below the line advertising campaigns for the inbound call centre (084 145). Maintain and build relationships with media- and creative agencies. Manage all promotional activities and build channel awareness and equity for Cell C direct.

Retentions consultant, convincing cancelled clients to stay on with Cell C (hard selling). Red Carpet consultant, delivering the best customer service possible to the top 5000 individual clients of Cell C (customer service). Marketing analyst, managing call centre data to ensure business results.