Dawn Meier's Location
Madison, Wisconsin, United States, United States
Dawn Meier's Contact Details
Dawn Meier work email
- Valid
- Valid
- Valid
- Valid
- Valid
Dawn Meier personal email
n/a
Dawn Meier phone numbers
About Dawn Meier
A marketing and communications career built on transforming companies and brands. Passionate about building brands by delivering emotionally engaging customer experiences across all touch points. Expertise as a marketing strategist, focused on understanding and influencing consumer behavior across multiple industries. Committed to developing team members and establishing success orientated career paths.
Dawn Meier's Current Company Details
Point Gardens
Partner, Point Gardens
Dawn Meier Work Experience Details
-
PartnerPoint Gardens May 2024 - PresentMadison, Wisconsin, United States
-
Director, Customer AdvocacyTrustage Jan 2021 - Jul 2024Madison, Wisconsin, United StatesTruStage (formerly CUNA Mutual Group)Director, Customer AdvocacyJanuary 2021 – presentLeader of the B2B2C Customer Experience team responsible for creating empathy and understanding of our middle “B” and end “C” customers across the enterprise through customer-centric strategies, research and insights. Influence strategic and marketing activities to support the corporate vision. Develop enterprise Points of View allowing for a deeper understanding of consumer-centric opportunities including a strategic POV on why and how to better serve our multi-cultural customers. Team designs research and tests solutions (from product development to brand awareness to communication and business strategies to strategic partnerships) for the enterprises and delivers actionable insights. Oversee proprietary communities of over 1,000 business leaders and 700 consumers, allowing for deeper strategic understanding of our B2B2C audiences. -
Director, Integrated MarketingTrustage Sep 2018 - Jan 2021TruStageDirector, Integrated MarketingSeptember 2018 – January 2021Deliver on corporate strategic growth initiative to expand acquisition marketing to accelerate into new (non-credit union) markets with the TruStage brand. Developed and led data-driven strategic marketing plan for TruStage Guaranteed Life Insurance product across audiences, media and channels. Responsible for the business forecast, budget and financial results. Continuously developing and presenting plan and performance communications for internal and external stakeholders. Oversaw partnerships with internal and external agency teams. Created learning agenda to define and prioritize strategic focus for the team, key cross-functional partners and agencies to meet both short and long-term goals. Business sponsor of marketing agile team responsible for delivering business OKR’s leveraging Kanban principals. Responsible for leading team and helping guide their individual development and DE&I growth plans.
-
Marketing Practice DirectorUniversity Of Wisconsin E-Business Consortium Feb 2017 - Sep 2018Madison, Wisconsin, United StatesMarketing leader of a University of Wisconsin based learning forum (UWEBC) that joined marketing executives and senior practitioners together, from over 80 companies across the state of Wisconsin, to knowledge share. Responsible for facilitating learning by bringing recognized marketing thought leaders from the across the state and the country to join our sessions as subject matter experts. Recruited, developed program content and secured speaker engagements for 2017 and 2018 UWEBC Annual Conference https://uwebc.wisc.edu/2018conference/default.aspx.Supported the vision of the UWEBC to live into The Wisconsin Idea, empowering companies to solve problems by learning from each other. The University-Industry collaboration created by the UWEBC has been recognized as advancing the competitiveness of Wisconsin business and the health of the Wisconsin economy. -
Senior Vice President, Strategic Marketing And SolutionsHealthgrades 2010 - 2016Madison, Wisconsin AreaSenior Vice President, Head of Marketing Solutions, Planning & Experiences 2011-2016Senior leader responsible for the integrated B2B2C marketing planning & experiences business for the core hospital consumer and patient population. Developed and led the vision, strategy and activation of strategic marketing healthcare plans for over 500 hospitals nationwide. Delivered over 3,000 (annually) integrated consumer multichannel campaigns to drive leads to our hospital clients. Leveraged data to identify insights and prioritize patient and prospect audiences. Participated in Healthgrades Board of Director meetings representing Marketing Solutions business. Healthgrades, Madison, WISenior Vice President, Communication Services, 2011Part of corporate merger team October 2011 (Healthgrades and CPM). Led the development of a cohesive brand vision and product offering across business units and corporate locations. Major accomplishments: aligning strategy and delivery to include development of fully integrated multi-channel hospital marketing and communication plans. Plans leveraged complete product suite and channel mix. CPM Healthgrades, Madison, WIVice President, Communications Services, 2010 – 2011Led the Communication Services department in development of healthcare marketing and communication strategies leveraging CRM data and predictive models to generate innovative and effective patient communications driving hospital leads to the appropriate care (8:1 ROI). Responsible for growth, development and training of team. -
Senior Vice President, Director Of Client Services And Agency PartnerLindsay, Stone & Briggs 2000 - 2007Madison, Wisconsin AreaPrimary responsibilities included overseeing agency clients (total billings around $30 million), providing a strategic approach to solve clients’ business needs, brand development, new business development and management of all account service personnel. Responsible for the joint development and implementation of the agency strategic vision/plan. Developed and executed the two hour live in-stadium and televised event that launched the Lambeau Field Atrium for the Green Bay Packers. The event and the corresponding advertising campaign achieved the years’ financial goal in one quarter. https://www.packers.com/news/fans-former-players-celebrate-lambeau-field-s-rebirth-2476149 -
Account SupervisorCramer Krasselt 1998 - 2000Greater Milwaukee AreaResponsible for multi-million-dollar marketing budgets for agency clients. Produced Effie Gold results for Northland Cranberries. Managed strategic planning, implementation and analysis of integrtated programs. Supervised internal agency cross-functional team and client marketing team. Programs ranged in scope from local and regional executions to national initiatives with “heavy up” strategies to maximize sales in key markets. -
Product ManagerThe Master Lock Company 1996 - 1998Greater Milwaukee AreaRetail product manager responsible for Campus, Travel, Child and Parent/Guardian business segments. Segments total over 40% of Master Lock’s retail business. Maintained P&L, developed strategic plans, generated forecasts, analyzed capacity, managed marketing and promotions, launched new products, redesigned packaging/merchandising and oversaw pricing for all business segments. Responsible for managing and forecasting mass merchant, drug, grocery, office and discount store classes of trade. Established international cross-functional product launch team comprised of product managers, sales force, manufacturing, engineering, sourcing, product development, productions and inventory control personal. Managed 1998 Back-To-School promotion, exceeding projections by 50%. Over 5 million locks sold, including the launch of 6 new products. -
President And FounderWings International Jan 1995 - Jan 1997Started my own business, Wings International, a marketing consulting firm working with small business, like Pittsburg Brewing, in the US and Canada. Successfully ran and operated business while in graduate school 1995-1997.
Dawn Meier Skills
Integrated Marketing
Marketing Communications
Direct Marketing
Marketing Strategy
Advertising
Direct Mail
Brand Development
Digital Marketing
Copywriting
Strategy
Social Media
Marketing
Email Marketing
Social Media Marketing
Team Management
Project Management
Leadership
Customer Relationship Management
Strategic Planning
Business Development
Management
Cross Functional Team Leadership
Business To Business
Segmentation
Sales
Product Management
Content Strategy
Account Management
Online Advertising
Online Marketing
Dawn Meier Education Details
-
Journalism, Psychology
Frequently Asked Questions about Dawn Meier
What company does Dawn Meier work for?
Dawn Meier works for Point Gardens
What is Dawn Meier's role at the current company?
Dawn Meier's current role is Partner, Point Gardens.
What is Dawn Meier's email address?
Dawn Meier's email address is dm****@****lsb.com
What is Dawn Meier's direct phone number?
Dawn Meier's direct phone number is +160882*****
What schools did Dawn Meier attend?
Dawn Meier attended University Of Wisconsin-Madison - School Of Business, University Of Wisconsin-Madison.
What skills is Dawn Meier known for?
Dawn Meier has skills like Integrated Marketing, Marketing Communications, Direct Marketing, Marketing Strategy, Advertising, Direct Mail, Brand Development, Digital Marketing, Copywriting, Strategy, Social Media, Marketing.
Not the Dawn Meier you were looking for?
-
Dawn Meier
Great Taste Deliverer ● Revenue Generator ● Trend Enthusiast ● Project Manager ● Product DeveloperNew Richland, Mn4gmail.com, fona.com, fona.com, gmail.com2 +163046XXXXX
-
-
Dawn Meier
Proficient Senior Property Manager | Lease Administration | Property Accounting Professional | Certified Commercial Property InspectorQueen Creek, Az -
1naplesbirthcenter.com
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial