Dawn Meyer Email & Phone Number

Greater Atlanta Area

• Responsible for negotiating with over 700 vendors across diverse product categories, marketing, brand management, public relations, advertising, content strategy, creative direction, and brand identity of multiple e-commerce sites.• Manages product lifecycle, develops and implements global sourcing strategies, and analyzes market/trends. • Works with all in-house departments and clients to develop the long term direction of all brands to enhance value and ensure consistency across multiple brands nationally and internationally while meeting company financial targets. • Executes the successful hiring and training of the national promotional event and field experience representatives for the national director development program responsible for onsite sales and promotions. • Represents company at professional conferences, trade shows, and community and national events.• Owns all ongoing and future initiatives in ideation, design, sourcing and procurement, and execution for multiple product categories representing varying industries.

Worldwide

Companies and CorporationsCollegiate Athletic Conferences - ACC, SEC, BIG Ten, DI, DII, DIII, FBS, FCS, NAIA, NCAAPlace PropertiesPeak Campus Companies/ManagementGreystarAmerican Campus CommunitiesAsset Plus CompaniesGHP ManagementGrady Memorial HospitalGrady's Marcus Stroke CenterNorthside HospitalUniversal Studios Amusement Park -Merchandising: Jaws, E.T., Jurassic Park, Harry Potter, MIB, & Back To The FutureCoca-ColaYamaha WatercraftCingular WirelessMerrill LynchM&M Mars RacingKellogg'sWrigley'sMartaWellStarHome DepotGeicoMOPARAtlantic AmericanBankers FidelityTiger Woods FoundationZurn IndustriesLithonia LightingWE ROCK - World Extreme Rock Crawling Championship SeriesBlue's Clues TourI Love Lucy 50th AnniversaryCorvette 50th AnniversaryKendall Hunt Publishing CompanyUS Army 75th Ranger RegimentUS Army Ranger 3rd BattalionUS Army Ranger Special Troops BattalionGeorgia PowerPSC- Primoris Services CorporationEntertainment Industry/Movies & TelevisionUniversal Cable Productions, LLC - The Sinner - PilotTwentieth Century Fox Film Corporation - Diary of a Wimpy Kid: The Long HaulAMC American Movie Classics & Skybound Entertainment - The Walking DeadDreamWorks - Thank You For Your ServiceAlcon, Imagine, & Reliance Entertainment - The Good LifeCoral Beach Films, Inc. - Rob Zombie's Halloween IIAlcon Entertainment - The Blind SideWarner Bros. & Legendary Entertainment - We Are MarshallDimension Films & The Weinstein Company- Rob Zombie's HalloweenThe CW Television Network - The Vampire DiariesThe CW & BET Black Entertainment Television - The GameRainforest Films-Stomp The YardLionsgate Entertainment Corporation - Tyler Perry ProductionsTyler Perry Studios - Madea Goes To Jail - Daddy's Little Girls - Why Did I Get Married - Meet The Browns - The Family That Preys - I Can Do Bad All By Myself - For Colored Girls - House of Payne - Faith to Fruition Studio Event and 40th - The Tyler Perry Show

Greater Atlanta Area

• Provided short and long term market forecasts, managed international and national vendor contracts, and oversaw in-house marketing and client side marketing budgets.• Developed new uses for existing marketing programs by analyzing market development, acquired and analyzed data, and consulted with sales department to achieve overall sales goals.• Maintained and grew marketing staff by recruiting, selecting, training, and supervising marketing and creative department team employees.• Retained relationships with customers by organizing and developing specific customer retention programs, determined company presence at conventions, annual meetings, trade associations, and seminars.

Greater Atlanta Area

• Coordinated the involvement of 15 account representatives, including support, service, and management resources, in order to meet account performance objectives and customer goals.• Developed customer account programs by leading a joint company and client planning process that identified relevant customer needs and leveraged vendor assets to achieve marketing initiatives, prioritized company investments, and established a clear action plan for successful goal achievement.• Collaborated with the Vice President of Sales and Marketing, Vice President of Customer Relations, and 200 vendors to ensure customer satisfaction and problem resolution.

Greater Atlanta Area

• Identified and targeted new markets by creating advertising concepts and developing promotional campaigns that increased new clients by 35 % in the targeted market.• Liaised between the client and graphic designers, determined client needs through an in depth interview process, responsible for all copy writing from print to web and eCommerce to direct mail, and directed the graphic department to achieve client goals.• Lead a team of 6 account representatives to attain Rising Star Sales Team awards two years in a row.

Greater Atlanta Area

• Managed purchasing, accounts, and merchandise for multiple clients, vendors, and territories.• Maintained supplies, equipment and services, ordering, and inventory control for 15 fortune 100 companies brand marketing and identity programs. • Collaborated with Account Executives and Merchandising Department Head in preparation of recommendations, marketing strategies, and actions for the client.• Reviewed and analyzed material relative to client needs, media results

Bachelor’S Degree, Communications

Minimizing Conflict And Maximizing Cooperation

Communicative Spanish I & Ii