-Led SDCG business planning, delivering cohesive annual plans that bridged corporate and SDCG business unit plenary strategies to category businesses execution. -Led teams to create organization-wide and category level business updates and key communications (business reviews, leadership team updates, CEO reviews). -Participated in SDCG organization definition including MVS, structure, & governance.

-Articulated strategy and drove CICD platform TAM analysis for HPE CTO & cross-business “Picasso” hybrid IT and cloud investigation. -Co-managed “Monet” cross-business (HW, SW, Services, and Support) initiative to drive definition & alignment on HPE “software-defined” stack, leading to SDCG formation.

HP “MOONSHOT”, STRATEGY & BUSINESS PLANNING(Jun 2013-Jun 2015)-Worked with GM and senior executives to articulate HP’s low power, high density ARM-based server strategy. -Partnered with corporate strategist to identify target markets through an innovative workload/application-based TAM. -Created clear and compelling senior leader business report-outs.HP BUSINESS CRITICAL SYSTEMS (BCS) STRATEGY(2010-Jun 2013)-Established annual business planning including delivering an initial plan and documenting process for tracking & creating future plans.-Co-led effort to establish an HP mission critical workload-oriented server TAM.-Led mission critical x86 strategic business case investigation that resulted in the HP Integrity Superdome X offering. HP VOLUME SYSTEMS (VSD) AND HP BCS PRODUCT & PARTNER MANAGEMENT(2001-2010)-Drove product planning and delivery partnership with Microsoft for mission critical x86 SQL Server solutions that led to Microsoft’s Windows Datacenter offering on HP NetServers and HP’s entry into >8 socket server market with HP Integrity servers.HP BCS ANALYST RELATIONS AND COMPETITIVE ANALYSIS (2000-2004)-Fostered partnerships with key server industry analysts, partnering with HP product experts to deliver communications (whitepapers, presentations). -Delivered competitive analysis for new and in-market HP-UX and x86 servers.