Dawn Reilly Email and Phone Number

Led the retail investments marketing team consisting of Brand, Advertising & Public Relations, Digital Marketing, Content Marketing, and Distribution Partner Channel Marketing. -Created and directed global marketing strategy to support sales and help drive growth across mutual funds, closed-end funds, UCITS, SMAs and target date funds. -Led organizational rebranding efforts from Prudential Investments to PGIM Investments: Developed and oversaw all messaging, go-to-market strategies, advertising, PR and visual redesign.-Initiated transformation of the digital strategy through talent acquisition, including hiring a Head of Digital Marketing, and establishing a renewed purpose. Resulting in the launch of social media programs, enhanced analytics, SEO strategy and increased content distribution via email campaigns and an online blog.-Built out team infrastucture to support the marketing strategy resulting in the creation of a content marketing team, new work flow processes and a new digital team.-Initiated the retail business social media strategy focused on distribution of thought leadership to amplify the brand and drive traffic to the website.-Partnered with Corporate Advertising to develop and drive messaging for the retail investment business via print and digital advertising campaigns.-Partnered with Corporate PR to help drive brand awareness association to investment expertise and performance.-Managed the multi-year budget and resource planning process.-Executive co-chair for Prudential's Marketing Mentor Program.-Member of Prudential's CMO Marketing Council.

Developed and championed all product, sales channel and value add marketing for retail investment products. Leveraged data analytics and market insights to conceptualize and implement marketing campaigns for both new and existing products.